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Stay Ahead of the Latest Marketing Trends

Learn about the fundamentals of digital marketing, tips for improving your online visibility, and answers to your most asked questions.

Rising Marketing Costs and How to Control Your Spend

Rising marketing costs are reshaping budgets across search, social, mobile, and video channels. This data‑driven guide explores where expenses are climbing fastest, what’s driving the surge, and how you can adjust your strategy to stay competitive while maximizing ROI in a rapidly evolving landscape.

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July 15, 2025

Which Metrics Actually Correlate with Marketing Success in 2025?

Which marketing metrics really move the needle in 2025? Dive into the data on AI-driven insights, ROI measurement, and SEO strategies to discover the marketing metrics that matter 2025 and how they can transform your campaigns into high-performing, measurable growth engines.

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July 15, 2025

2025 Data-Backed Mobile Usage Trends for Digital Marketers

Discover how 2025 mobile marketing behavior trends—mCommerce, video, AI, and social engagement—are reshaping strategies for digital marketers worldwide.

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July 15, 2025
  • PPC
  • July 15, 2025

What the Best-Performing B2B PPC Campaigns Have in Common

Explore B2B PPC campaign benchmarks—ad formats, CPC data, and placement tactics that help marketers boost ROI and outpace competitors.

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July 15, 2025

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  • SEO
  • June 27, 2023

Enterprise SEO Audit Step-by-Step Guide

Search engine optimization helps your site rank high for relevant terms in the SERPs (search engine results page). Considering that 53% of all traffic comes from organic search, having your SEO strategy on point is vital for the performance of your site (and your business). But when it comes to enterprise websites comprising hundreds if not thousands of pages, tracking if every single page is optimized can become a very tricky task. Here’s where enterprise SEO audit comes in to help you identify and fix all underperforming pages and improve your rankings. Let’s dive in and explore how to do an enterprise SEO audit and other related FAQs.

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  • SEO
  • June 12, 2023

How Powerful Cannabis SEO Services Can Accelerate Your Company’s Success

With multiple states recently legalizing medical and recreational marijuana over the past decade—and more to come—the cannabis industry has experienced exponential growth, and there are no signs of slowing down! This progress has led to a significant surge in demand for cannabis products and a substantial increase in cannabis companies and owners trying to capitalize on a projected 40.1-billion-dollar U.S. industry (by the end of 2030).

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Cannabis Email Marketing: Best Practices & Platforms

There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average). So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships. However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.

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Website Marketing 101: 7 Effective Strategies to Promote Your Website

Do you want to boost sales? Increase your reach? Get high quality leads? Your website is your virtual storefront, so it’s crucial to ensure that it informs, educates, and sells your products or services effectively. As such, a website needs to aid a smooth customer journey, be intuitive and user-friendly, and support all your marketing initiatives effortlessly. But marketing a website can be a challenging task as there are a number of things you can do. To help you promote your website, we’ve compiled a list of the most effective marketing strategies for websites and some important FAQs.

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Growing Green: Your Effective Dispensary Marketing Plan

With the legalization of cannabis reaching more and more states, the cannabis industry has been more than just booming, it’s more on the scale of a big bang! In fact, according to Grand View Research, the U.S. cannabis market is projected to expand at a 14.2% CAGR (compound annual growth rate) between 2023 and 2030, culminating in a valuation of USD 40.1 billion by the end of 2030. This is great news for anyone looking to get a foot in the industry. However, this also means cannabis businesses will be up against some strong competition – all while still needing to navigate and abide by the minefield of state regulations and advertising policies of the industry.

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Chat GPT and Copywriting: A Match Made in Heaven or a Threat to Human Creativity?

ChatGPT didn’t just disrupt industries since its official release in 2022; it put them into a complete state of perplexity, and not many were more concerned about the future of their craft than copywriters. Many a copywriter has, at some point or another, wished that there could be someone or something to secretly do their job for them (and for free). But now that this “something” exists, we’re unsure whether this is the AI friend we’ve been dreaming of or a foe that could render the vast majority of copywriters obsolete – talk about being careful what you wish for.

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  • SMM
  • February 13, 2023

Social Media Community Management: Humanize Your Brand

While over 4.26 billion people are on social media, over 33% of adults experience loneliness. So, why do people feel more disconnected even though they are part of a highly connected digital society? While it is easier than ever to communicate online with anyone all over the world, there is one missing component – the feeling of belonging to a community.

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How To Improve ROI In Digital Marketing

How to improve ROI in digital marketing. That’s always the big question. No one really wants to spend money on a fruitless investment, right? Marketing without calculating your ROI is like playing a professional sports match without keeping score. It only causes a lot of wasted energy and confusion.

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Stay Ahead Of the Game With These Automated Content Creation Tools

From video calling to self-driving cars, tech has been developing with remarkable speed over the last few years. These things that were once thought to simply be the stuff of Sci-Fi movies have indeed been brought into reality. Arguably one of the most powerful technological milestones to date is AI (artificial intelligence), and we’ve only just begun to scratch the surface of it.

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