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Stay Ahead of the Latest Marketing Trends

Learn about the fundamentals of digital marketing, tips for improving your online visibility, and answers to your most asked questions.

Does Your Business Need Full-Service Marketing? Find Out Here

Full-service marketing adopts a holistic approach, combining every aspect of marketing to ensure consistency, build brand loyalty, and drive growth.

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November 29, 2024

6 Effective Email Marketing B2B Lead Generation Strategies

Despite the growing dominance of social media and paid ads, email marketing remains 40 times more effective at acquiring customers than Facebook and Twitter. Yet, many businesses fail to harness its full potential. If you’re not tapping into email marketing because you’re not sure how to create a successful campaign, you’re missing out—and your potential customers are going straight to your competitors.

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November 25, 2024

10 Expert Pointers to Assist You When Hiring a Digital Marketing Agency

Whether you need a full-service agency or a specialized team, choosing the right marketing partner is key to your brand's growth.

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November 21, 2024
  • SEO
  • December 27, 2023

eCommerce SEO Audit: Comprehensive Guide and Checklist

An eCommerce SEO audit is a specialized form of SEO research that combines manual analysis and tool-based audit that mimic search engine crawlers. This process is designed to uncover issues that hinder search engine bots from effectively crawling, indexing, and serving your online store in search results. It also identifies areas for improvement, gaps, and potential enhancements to elevate your store’s visibility and ranking in SERPs.

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December 27, 2023

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  • SEO
  • June 12, 2023

How Powerful Cannabis SEO Services Can Accelerate Your Company’s Success

With multiple states recently legalizing medical and recreational marijuana over the past decade—and more to come—the cannabis industry has experienced exponential growth, and there are no signs of slowing down! This progress has led to a significant surge in demand for cannabis products and a substantial increase in cannabis companies and owners trying to capitalize on a projected 40.1-billion-dollar U.S. industry (by the end of 2030).

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Cannabis Email Marketing: Best Practices & Platforms

There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average). So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships. However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.

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Chat GPT and Copywriting: A Match Made in Heaven or a Threat to Human Creativity?

ChatGPT didn’t just disrupt industries since its official release in 2022; it put them into a complete state of perplexity, and not many were more concerned about the future of their craft than copywriters. Many a copywriter has, at some point or another, wished that there could be someone or something to secretly do their job for them (and for free). But now that this “something” exists, we’re unsure whether this is the AI friend we’ve been dreaming of or a foe that could render the vast majority of copywriters obsolete – talk about being careful what you wish for.

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