Case study
How Scopic Enhanced Its AI Visibility and Brand Authority
How we built an AI‑focused strategy and content plan that improved visibility, consistency, and AI search presence.
The Rundown
The way people search for solutions and providers is changing. More decision-makers are turning to AI tools and LLMs for recommendations and curated answers, not just traditional search engines.
Recognizing this shift early, we treated it as an opportunity. As early adopters of Generative Engine Optimization (GEO), we applied our approach to our sister company, Scopic, to ensure it is visible and recommended across AI-driven discovery channels.
As part of our effort to unify our brand and expand visibility across AI answer engines such as ChatGPT, Gemini, and Perplexity, we conducted a competitive analysis and developed high-quality resource pages and citations for long-term visibility. We prioritized conversational, contextually relevant content, structured data, and consistent citations to make it easier for potential customers to find and trust our company.
Key results:
30%+
prompt-level visibility achieved for vendor-selection queries
28%
visibility achieved in 180 days (from 0%)
11%
citation frequency achieved (from 0%)
In the PM’s Words…
Isadora Müller
Business Development Manager at Scopic
Generative engines are becoming the new gatekeepers of demand, making GEO a structural shift in how visibility and authority are earned online. With a GEO strategy in place, we improved Scopic’s visibility across high-value topics and saw signals of stronger lead quality and AI-aligned demand.
The Challenge
Standing Out in the Age of AI Search
As AI platforms increasingly shape how users discover and evaluate services, Scopic identified an opportunity to unify and strengthen its presence across generative AI answers. The objective was clear: ensure our expertise is consistently surfaced, accurately represented, and easy for AI systems to reference.
However, gaining greater AI visibility presented several challenges, particularly in a highly competitive market. The three main challenges were:
The Need for Deep Analysis
No project is the same, and while we implement detailed GEO strategies for our clients, it’s not a fixed blueprint. This means the project required a deep analysis of the digital landscape to better understand how AI answer engines interpret and surface information related to our brand.
Constantly Evolving AI Engines
AI search engines have limited transparency. Since the exact logic behind these systems is constantly evolving, success depends on analyzing patterns, applying best practices, and continuously refining strategies as the ecosystem develops. This makes predictability a challenge that requires time and careful consideration.
Lack of True LLM Visibility
Large language models don’t always reflect the full scope of a company’s services or expertise. Even with strong content, businesses may only be surfaced for a limited set of offerings or not appear at all if external signals are weak. Our team had to ensure that visibility in AI-generated answers accurately reflected the depth and accuracy of our brand’s content.
The Solution
A Unified AI Visibility Strategy
To address these challenges, our team implemented a comprehensive GEO‑first marketing plan. The strategy blended generative engine optimization, content creation, brand management, and data analysis. By aligning on goals, auditing the competitive landscape, and iterating through continuous measurement, our team brought structure and clarity to Scopic’s digital presence across regions.
Here’s how we made it happen:
Strategy Development & Competitor Analysis
- Deep audits: The team analyzed AI query patterns, user intent, and competitor performance across generative engines to uncover opportunities and threats.
- Query segmentation: Content was organized by intent and topic category, allowing the team to tailor tactics to the types of questions people ask AI engines.
- Goal alignment: Internal stakeholders agreed on success metrics for visibility, traffic, and engagement, ensuring everyone pulled in the same direction.
Copywriting & Content Creation
- AI-friendly pages: Writers crafted high-performing pages designed to provide comprehensive answers for AI engines. Each page featured clear service breakdowns, compelling copy, and strong calls-to-action, following best practices for conversational, context-rich content.
- Consistent brand voice: The team unified messaging across all pages, reinforcing Scopic’s personality and value proposition while tailoring language to local audiences.
- Design & tracking: Using Figma to prototype layouts, designers collaborated with copywriters to build pages that were both attractive and measurable, with embedded analytics to attribute leads accurately.
Citation Building & Brand Management
- Citation outreach: The team used Pitchbox to manage outreach for new citations on reputable directories, focusing on industry relevance and location rather than raw backlink count.
- Brand monitoring:Tools like PeecAI and SERanking tracked reputation and competitor mentions, allowing the team to respond quickly to reviews and maintain a strong brand image.
Analytics Setup & Continuous Optimization
- Comprehensive tracking:Tools like GA4, Google Tag Manager, Google Search Console, and AI-specific analytics tools were configured to capture user behavior, conversions, and search performance across all pages and profiles. Custom dashboards were built to simplify reporting and share insights with stakeholders.
- Performance reviews:Data from analytics tools fed into quarterly reviews, where the team identified trends, successes, and areas for improvement. Strategies were refined based on real‑time insights, much like the iterative campaigns outlined in previous client case studies.
- Iterative testing:Landing pages, calls‑to‑action, and content types were A/B tested to continually improve engagement and lead generation.
Services Involved
Strategy Development
Data and Competitor Analysis
Copywriting
Landing Page Creation
Citation Building
Brand Management
Analytics Setup and Reporting
Drum Roll Please…
The Results
Through a disciplined, multi‑channel approach, Scopic dramatically improved its overall AI visibility and brand consistency. By standardizing citations and updating key pages, we strengthened our authority and reinforced our presence across generative AI answer engines.
Targeted content drove stronger engagement and built trust, while structured data made it easier for AI engines to surface Scopic in AI-generated answers. With analytics providing a clear feedback loop, we continuously refined the strategy and kept momentum moving forward.
Conversions from LLMs
