WhatisHemp
Be informed. Use responsibly.
The Challenge
With recreational drug use becoming legalized and regulated, there is a need for platforms that provide accurate information about how these drugs can be used. Hemp is a very competitive industry, and the keyword difficulty is relatively high. Thus, the challenge was to stay ahead of the game and create SE-optimized content that would drive traffic in the long run.
The Vision
The client behind WhatisHemp wanted to create a single landing page with comprehensive information about hemp products, their benefits and history. The client’s main goal was to start creating a community around the hemp industry, informing people about the new products made from hemp and the general benefits of this crop. Another main focus was on how to attract a large number of visitors that had never heard of the website before.
The Solution
Our team developed a WordPress landing page for WhatisHemp, incorporating all essential information and a custom design based on a pre-existing template. Our marketing team then optimized the site with SEO efforts. As the page gained traction in traffic and keyword rankings, we initiated content marketing, including blog post creation, to further support the main page.
Building on this, our marketing specialists implemented a comprehensive content strategy. This included expanding and revamping the website, with SEO work such as keyword optimization and blog development driving a significant increase in organic traffic. The site now features additional internal pages covering various topics and includes a newsletter subscription form to capture leads.
Skills involved:
Copywriting
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