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The Trainory

A fitness Network that Connects Coaches to Their Clients

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The Challenge

When gyms were forced to close in 2020 because of the COVID-19 pandemic, online fitness training applications became widely popular. Online fitness training gives people an opportunity to stay in shape while training whenever and wherever they want. Yet many personal trainers find it hard to run their practices fully-virtually, since video streaming, scheduling, client communication and billing processes can get complicated and time-consuming.

The Vision

The creators of Trainory envisioned an all-in-one online fitness training platform that will enable personal trainers to spend less time running their business online and make it easier for their clients to get access to high-quality workout programs on demand. In their search for reliable web development and SaaS marketing company to bring their ideas into reality, they found Scopic.

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The Solution

The Scopic team took Trainory’s vision and transformed it into a cutting-edge web platform that incorporated simple scheduling, client communication, secure billing, video streaming, and course marketplace features all in one place. Together with Scopic, the Trainory creators provided thousands of personal trainers with an opportunity to do what they love without wasting hours on organizational work.

The dynamic platform uses a dynamic website using the latest UX practices, the interface is intuitive and user-friendly. Our Marketing team was also heavily involved in the site creation. We have helped the Trainory creators reach their audience in a number of ways:

 

  • Brought 6 highly specific service-related queries to the first page of Google with search engine optimized promotional website and copywriting.
  • Increased the Instagram followers by 26%, the engagement by 19%, & the impressions by 11%.
  • Engaged new and existing users with a 2D animation explainer video.
  • Engaged new users with welcome and onboarding automations, & nurtured existing users with promotional & educational email campaigns.
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