How Shapiro Enterprises Achieved 217.5% Growth in Organic Traffic and an Impressive 227.2% Boost in Conversions in Only 6 Months!
How we redesigned a food waste management website for maximum impact, traffic, and bullseye positioning
The Rundown
Established in 2007 with a firm dedication to repurposing food and beverage waste, Skip Shapiro Enterprises LLC has emerged as a leading player in upcycling agricultural byproducts both nationally and internationally. Boasting an impressive track record of managing over 1 billion beverage containers to date, the company serves prominent clients in the food and beverage manufacturing sector. Their extensive network of top-tier processors enables them to provide unparalleled service across North America.
As a comprehensive organic recycling solution, they offer a seamless range of services. This includes efficient waste logistics and compliant beverage disposal, along with transparent waste tracking workflows. Their expertise also extends to innovative on-site or near-site pop-up facilities, significantly reducing freight expenses.
Key results over 6 months:
331.32%
growth in organic traffic
211.11%
increase in conversions
395%
increase in ranked keywords
In the PM’s Words…
“At the start, we had one simple goal: website redesign fit for a company of the status of Skip Shapiro Enterprises as the leading waste management company in the US. The project quickly evolved into much more than that, since the client saw real value in partnering with Scopic Studios to further help get more relevant eyeballs to the website. In the past 3 years of our collaboration, we have managed to make the website rank Number 1 on Google for one of the most important services of our client, beverage destruction.”
The Challenge
Positioning Skip Shapiro Enterprises as s Leader in Beverage Destruction
As an established waste management company, Shapiro understood the importance of having an optimized website that effectively reaches their target audience. To achieve this goal, we faced 3 main hurdles:
Outdated and misaligned website design
The Shapiro website didn’t reflect the scope of work and quality that the company was able to offer to its clientele. It needed a fresh revamp.
Insufficient traffic and conversions
The website was in dire need of boosting its visibility and achieving high rankings for primary keywords since the competition was outperforming them on this front.
Insufficient Lead
Generation
The website was not optimized in a way that encouraged user engagement, so we saw an opportunity to see a visible rise in sales over time and establishing authority in their industry.
The Solution
A Strategic, Omnichannel Overhaul
Scopic Studios partnered with Skip Shapiro Enterprises to develop a WordPress-based website providing an in-depth overview of Shapiro’s wide range of services but also enhanced the user experience by implementing a more intuitive and user-friendly design.
Here’s how we made it happen:
Implementing an Intuitive and User-Friendly Design
This design revamp was aimed to ensure that visitors could seamlessly navigate through all pages and readily access the information they were seeking.
Developing a Comprehensive SEO Strategy
Our comprehensive approach included conducting an extensive market study, detailed keyword research, SERP analysis, and thorough competitor evaluation. These efforts collectively formed a comprehensive SEO strategy for Shapiro. This strategy encompassed various pivotal aspects, including:
- On-page optimizations
- Technical SEO Enhancements
- Content Development to Establish Topical Authority
- Improvements in website speed
- Implementation of the EEAT (Expertise, Authoritativeness, Trustworthiness) Strategy
- Strategic Off-Site SEO Tactics
Crafting A Highly Targeted Google Ads Campaign
In addition to these undertakings, our marketing experts crafted a highly targeted Google Ads campaign tailored to their target audience segments. The campaign was meticulously monitored, optimized, and reported on to ensure a consistent drive toward surpassing key performance indicator (KPIs).
Christie Arruda AP Administrative Assistant
kip Shapiro Enterprises, LLC
“We have worked with Scopic Studios for a few years now, we started with the rebuilding and redesign of our website, which turned out to be amazing. We now currently do marketing and SEO work with Scopic, the effort, turnaround time, and responsiveness that we receive is top notch. Amazing staff!”
We Use
Services Involved
SEO
Copywriting
UX UI Design
Website Redesign
Website Maintainance
Lead Generation
LinkedIn Engagement
Email Marketing
Google Ads
We Use
The Tech Stack We Used
Figma
Agora Pulse
WordPress
Elementor
SEMRush
Screaming Frog
GA4, GTM, GSC
Google Looker Studio
Drum Roll Please…
The Results
In a span of six months, our digital marketing strategies delivered outstanding outcomes. As of Q2 2025, the Skip Shapiro Enterprises website serves as an excellent conversion tool for this premium waste management company. Turning visitors into leads wasn’t Scopic’s main goal from the get-go, but these figures show that powerful content and precise positioning have many indirect result facets.
SEO Results:
Google Ads Results:
11
keywords in the Top 3
51
keywords in the Top 13
80%
increase in conversion rate
4 to 15
rank growth of website authority
13%
increase in website backlinks
104.37%
surge of call volume
SEO Results:
11
keywords in the Top 3
51
keywords in the Top 13
4 to 15
rank growth of website authority
13%
increase in website backlinks
Google Ads Results:
80%
increase in conversion rate
104.37%
surge of call volume
Old design
Misaligned with the latest standards of quality UX UI design
Not enough representation of the core services and unique selling points of the business
Traffic metrics didn’t meet the expectations of the client’s team
New design
Fresh, modern design that appeals to an audience looking for dependable waste management provider
SEO optimized content that drives traffic and improves search rankings
New content strategy that positions Skip Shapiro Enterprises as a thought leader in the industry
