How RecipeIQ App Went from Zero, to Achieving Thousands of Downloads in Less Than 6 Months
How we established RecipeIQ as a leading nutrition app
The Rundown
RecipeIQ is a unique nutrition calculator app for iOS and Android that displays the nutritional information of any recipe taken from a magazine, newspaper, cookbook, or online. The user simply takes a photo of the recipe or pastes an online link into the app to retrieve the nutrition facts on their device. Most recipes don’t include nutritional facts, making it hard to meet dietary guidelines when cooking at home. With the touch of a button, users can quickly discover the amounts of carbohydrates, protein, fat, sugars, fiber, and sodium per serving of any recipe. Users can customize the recipes by swapping ingredients and save recipes to create a personalized cookbook on the user’s phone. The app also allows users to convert between metric systems such as grams, pounds, milliliters, or ounces, for easy measuring.
Key results over 9 months:
143%
growth in number of downloads
500
downloads in a single day
40%
decrease in cost per download
In the PM’s Words…
“Working on the RecipeIQ app was both exciting and rewarding. We took a 360° marketing approach — starting with thorough market research and audience profiling, which helped us define clear positioning and messaging. From there, we created engaging, value-driven content, built and nurtured a loyal social media following, and continuously highlighted the app’s key features and benefits as they evolved. It was a dynamic project that allowed us to contribute on multiple fronts — strategy, content, and growth — and see the results unfold in real time.””
The Challenge
Making RecipeIQ Stand Out as a New App in The iOS App Store
Our team developed the RecipeIQ application to the highest standards, but as a brand-new nutrition app entering an extremely competitive market, RecipeIQ needed a way to stand out and be visible in the AppStore for a more successful launch. We faced 3 main hurdles:
No Marketing Plan
As a brand-new app on the market, RecipeIQ needed a clear vision translated into an effective marketing strategy to overcome the treacherous waters of this competitive industry.
Nonexistent social media presence
The app was in dire need of boosting its digital visibility to achieve brand awareness, engagement and build a community in all the major social media channels.
Insufficient App Downloads
The app was not optimized in a way that encouraged users to try the app, so the Scopic Studios pros needed to bring in their A-game in devising paid campaigns and ASO strategies.
The Solution
Positioning RecipeIQ As A Leading Nutrition App
Scopic Studios partnered with RecipeIQ to develop a comprehensive marketing strategy with the aim to stand out as a new app in the iOS App Store and get organic downloads from the start.
Here’s how we made it happen:
Implementing a Fool Proof ASO Strategy
Our ASO team performed app store optimization with carefully chosen keywords and copy that compels the user, without being salesy. Our design team created attractive app screenshots, an app preview video and a promo video to make the app stand out and let users know exactly what it can do in a few seconds.
Conquering Social Media
As part of the marketing plan to gain brand awareness, engagement and build a community for the app’s target users, our team created and maintains pages on Instagram, Facebook, Twitter, YouTube and Pinterest.
Harnessing The Power Of Influence
To assist ASO and social media and reach the organic exposure that the client was aiming for, we created social influencer campaigns with specifically chosen influencers. This would display RecipeIQ to large audiences of people that are likely to want to use the app.
Ken Leeser
Founder of RecipeIQ app
“Scopic Studios has been an invaluable partner in helping to gain visibility for RecipeIQ. They have provided excellent strategy, content and execution to have the app effectively promoted in iTunes, on social media (Facebook, Twitter, Pinterest and Instagram) which, along with identifying key partners, helped build our growing network of followers.”
We Use
Services Involved
App Store Optimization
Copywriting
Google Ads
Influencer Marketing
Landing Page Creation
Lead Generation
Media Outreach
SEO (Search Engine Optimization)
Social Media Marketing
Video Production
YouTube Marketing
We Use
The Tech Stack We Used
Figma
Agora Pulse
Instapage
GA4, GTM, GSC
HTML5
SQL
Open Cart
E-Commerce
Web Frameworks
Native and Cross Platform Sdks
Image Processing Platforms
AWS
Drum Roll Please…
The Results
In less than 6 months there were over 4500 downloads of the RecipeIQ app and they had several active social media communities. In the first 2 months there were around 450 downloads a month being attributed to our ASO and social media efforts.
ASO Results:
Google Ads Results:
Social Media Results:
600%
increase in the number of downloads within 3 months
40%
of those who saw the app, downloaded it
41%
decrease in cost per download
Doubled
the daily organic traffic to the App Store
5 times
lower than industry average cost per download
0 to 7000
organic followers on Instagram
ASO Results:
600%
increase in the number of downloads within 3 months
Doubled
the daily organic traffic to the App Store
Google Ads Results:
40%
of those who saw the app, downloaded it
5 times
lower than industry average cost per download
Social Media Results:
41%
decrease in cost per download
0 to 7000
organic followers on Instagram
