How Scopic Studios Boosted JobSiteCare’s Digital Reach by 13x
How we transformed an occupational telemedicine platform for maximum visibility, conversion, and industry positioning
The Rundown
JobSiteCare delivers a comprehensive occupational telemedicine solution that connects injured workers with board-certified physicians within 60 seconds.
Facing increasing competition and digital visibility challenges, JobSiteCare turned to Scopic for website redesign, SEO optimization, content strategy, and digital advertising expertise to improve their market position.
Over two years, our partnership transformed their online presence through strategic website redesign, targeted SEO, and compelling content development. The impact was immediate and dramatic.
Key results over 9 months:
3,881%
increase in ranking keywords, amplifying visibility where it matters most
490%
increase in conversions through laser-focused Google Ads campaigns
1,306%
increase in organic search clicks, amplifying visibility where it matters most
In the PM’s Words…
Petra Brankovska
Marketing PM
“Our two-year collaboration with JobSiteCare showed that correct digital strategy bridges the gap between innovative healthcare solutions and people who need them most. By turning their physician-led model into an accessible digital solution, we achieved more than just increased traffic – we connected people in need with immediate care.”
The Challenge
Bridging the Gap Between JobSiteCare’s Service and Online Presence
JobSiteCare faced hurdles in gaining digital visibility despite offering superior services. Their innovative telemedicine approach was getting lost among traditional providers, while technical limitations prevented potential clients from discovering their solutions.
Exceptional Service Hidden by Poor Website Design
Despite offering physician access in 60 seconds, JobSiteCare’s website failed to communicate this game-changing approach, creating a disconnect between their service quality and online perception.
Potential Clients Couldn’t Find JobSiteCare Online
With minimal ranking keywords and very low organic traffic, potential clients simply couldn’t find JobSiteCare when searching for workplace injury solutions.
Poorly Communicated Value Proposition
Their unique physician-led model was getting lost among traditional occupational health messaging, making it difficult for decision makers to understand the dramatic difference in care quality and speed.
The Solution
Digital Transformation with Purpose
Scopic recognized that JobSiteCare needed more than just technical fixes – they required a comprehensive digital strategy addressing both visibility and messaging. So, we developed a multi-faceted approach targeting their specific market challenges.
Here’s how we made it happen:
Reimagining Digital Presence Through Strategic Redesign
After analyzing JobSiteCare’s website and user behavior patterns, our design team implemented a complete overhaul focused on clarity and conversion. We created intuitive service visualization that clearly demonstrates their physician-led model, with tailored user journeys for each stakeholder group.
- Responsive design for workplace and mobile accessibility
- Professional healthcare Imagery enhancing credibility
- Intuitive navigation leading to clear conversion points
Comprehensive SEO Strategy for Maximum Visibility
Our SEO specialists executed a holistic approach to dramatically increase JobSiteCare’s digital footprint in their competitive market. The main areas we concentrated on were:
- Full website optimization for improved search engine crawling and indexing
- Technical audit and remediation of critical performance issues
- Content gap analysis and targeted keyword implementation
- Backlink acquisition campaign that doubled their profile
Content Development with Industry Focus
Recognizing the need for specialized messaging, we created targeted content that positioned JobSiteCare as thought leaders in occupational telemedicine and workplace injury management.
Our content strategy included industry-specific blog posts, educational resources about workplace injury prevention, detailed service pages highlighting their physician-led model, and case studies demonstrating real-world applications of their care model. Each piece was optimized for both search visibility and conversion, speaking directly to the concerns of decision-makers.
Multi-Channel Digital Advertising
To complement organic efforts, we implemented precision-targeted campaigns across Google and Meta platforms. Our approach involved comprehensive audience research to identify key decision-makers in occupational health, risk management, and HR departments.
We developed specialized ad messaging that highlighted JobSiteCare’s physician-led model and rapid response time, while strategically targeting competitor terms and industry-specific keywords. The campaign structure allowed for continuous optimization based on performance data, ensuring maximum ROI throughout the engagement.
JobSiteCare Team
“We’re impressed with their expertise and the professionalism throughout their team; Excellent project management, they kept us on track and within budget throughout the duration of the project.”
We Use
Services Involved
Website Redesign
SEO
Copywriting
UX UI Design
Lead Generation
Landing Page Creation
Social Media Marketing
PPC (Pay-Per-Click) Advertising
Analytics Setup & Reporting
We Use
The Tech Stack We Used
WordPress
Figma
Hubspot
SEMRush
Screaming Frog
Meta Business Suite
GA4, GTM, GSC
Google Ads Platform
Microsoft Clipchamp
Drum Roll Please…
The Results
Our two-year collaboration delivered significant, measurable improvements across all key performance indicators for JobSiteCare’s digital presence.
SEO Results:
Google Ads Results:
1,306%
increase in organic search clicks
3,881%
growth in ranking keywords
490%
increase in conversion rate
3,359%
improvement in organic traffic value
138%
expansion in total backlinks
330.99%
improvement in user engagement rates
SEO Results:
1,306%
increase in organic search clicks
3,881%
growth in ranking keywords
3,359%
improvement in organic traffic value
138%
expansion in total backlinks
Google Ads Results:
490%
increase in conversions through strategic Google Ads
330.99%
improvement in user engagement rates
Old design
Misaligned with JobSiteCare's innovative physician-led approach
Poor mobile experience limiting accessibility for on-site management
Confusing navigation preventing stakeholders from finding relevant information
New design
Clear visualization of JobSiteCare's 60-second physician access model
Responsive design ensuring seamless access across all devices
Intuitive user pathways tailored to specific stakeholder needs and concerns
