Author
Kristina Poghosyan
- 3 articles
Articles by Kristina Poghosyan
kristina.p@scopicsoftware.com

- Digital Marketing
- PPC
- Mar 6, 2026
With AI platforms rapidly gaining attention, understanding what ChatGPT advertising looks like and how it compares to Google Ads is more important than ever.
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- Marketing
- Nov 29, 2024
Full-service marketing adopts a holistic approach, combining every aspect of marketing to ensure consistency, build brand loyalty, and drive growth.
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- Email Marketing
- Nov 25, 2024
Despite the growing dominance of social media and paid ads, email marketing remains 40 times more effective at acquiring customers than Facebook and Twitter. Yet, many businesses fail to harness its full potential. If you’re not tapping into email marketing because you’re not sure how to create a successful campaign, you’re missing out—and your potential customers are going straight to your competitors.
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