Articles by Mikheil Kandaurishvili
mikheil.k@scopicsoftware.com

- Digital Marketing
- May 4, 2026
The telehealth market is growing fast and competition is following. This guide covers how to promote telehealth services effectively, from website performance and SEO to paid ads, social media, and email, so your practice gets found, builds trust, and converts more patients.
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- Digital Marketing
- Mar 9, 2026
What does a full-service digital marketing agency actually do? This guide explains the services, costs, benefits, and how integrated marketing strategies help businesses grow faster.
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- Marketing
- Jan 31, 2026
Master marketing attribution models to track which channels drive real revenue. Compare 7 types from first-touch to data-driven, learn MTA vs MMM, and choose the right model for your sales cycle.
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- PPC
- Dec 25, 2025
B2B Google Ads work best when they support how buyers actually research and evaluate solutions. This guide breaks down what works, what fails, and how to build B2B Google Ads campaigns that generate qualified leads, with realistic budgets, industry-specific insights, and practical fixes for underperforming campaigns.
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- SEO
- Sep 16, 2025
Search is changing fast. AI-driven platforms like Google’s AI Overviews, ChatGPT, and Perplexity are reshaping how users find answers. Generative Engine Optimization (GEO) goes beyond SEO by helping your content get summarized and cited inside AI results. Learn what GEO is, why it matters, and how to start optimizing today.
Read moreDiscover how to safeguard your SEO rankings, steer clear of common pitfalls, and create a site that attracts more visitors and boosts conversions when redesigning your website.
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