Veselina Lezginov
- 13 articles
Articles by Veselina Lezginov
veselina.l@scopicsoftware.com

- SEO
- Sep 27, 2023
Over 8.5 billion searches are made on Google each day. Being absent from these search results means missing out on potential customers, visitors, and opportunities. That's why it's paramount to know how to get your website to show up on Google and what to do if Google is not showing specific web results.
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- PPC
- Sep 19, 2023
While Google Ads is a successful advertising strategy for many businesses, it's not a one-size-fits-all solution. What works wonders for one company might not yield the same results for another.
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- SEO
- Aug 30, 2023
We know the scenario. You just built a beautiful website for your company, putting a lot of money and effort into making your online storefront stand out. Now you see that no one is visiting your website and realize you need SEO help. But how to find reliable SEO services? Let’s dive in and discover how you can find the best partner to help your business thrive in the digital realm. A website without proper SEO is like a beautifully designed storefront hidden on a quiet street. It may be visually appealing, but without SEO, it lacks the foot traffic necessary to attract customers and make sales. Just as foot traffic brings visibility and customers to a physical store, the proper SEO tactics will drive organic traffic to your business’s website, increasing its visibility and bringing in potential customers.
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- SEO
- Jun 27, 2023
Search engine optimization helps your site rank high for relevant terms in the SERPs (search engine results page). Considering that 53% of all traffic comes from organic search, having your SEO strategy on point is vital for the performance of your site (and your business). But when it comes to enterprise websites comprising hundreds if not thousands of pages, tracking if every single page is optimized can become a very tricky task. Here’s where enterprise SEO audit comes in to help you identify and fix all underperforming pages and improve your rankings. Let’s dive in and explore how to do an enterprise SEO audit and other related FAQs.
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- Email Marketing
- Jun 10, 2023
There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average). So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships. However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.
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- Digital Marketing
- May 8, 2023
Do you want to boost sales? Increase your reach? Get high quality leads? Your website is your virtual storefront, so it’s crucial to ensure that it informs, educates, and sells your products or services effectively. As such, a website needs to aid a smooth customer journey, be intuitive and user-friendly, and support all your marketing initiatives effortlessly. But marketing a website can be a challenging task as there are a number of things you can do. To help you promote your website, we’ve compiled a list of the most effective marketing strategies for websites and some important FAQs.
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