How Scopic Helped Arrow Electric Expand Its Digital Footprint Across Florida
How we built a location-focused SEO and content strategy that improved visibility, engagement, and customer reach.
The Rundown
Arrow Electric, a leading provider of electrical and life-safety services in Florida, sought to strengthen its digital presence and better showcase the breadth of its offerings. Although the company delivered premium electrical, automation, and safety solutions, its online visibility didn’t fully reflect that leadership.
Scopic Studios implemented a comprehensive digital marketing strategy that included local SEO optimisation, directory enhancement, Google Business Profile management, and location-focused landing pages. We also boosted engagement through social media content, community interaction, and quarterly newsletters, all aimed at increasing visibility, improving consistency, and supporting Arrow Electric’s vision of a modern, reliable online presence.
Key results over 12 months:
21.04% increase
in web visitors
32.69% increase
in organic search
29.17% increase
in form submission
In the Words of the PM
Petra Brankovska
Marketing PM at Scopic Studios
“Supporting Arrow Electric’s digital growth has been a rewarding challenge. Their openness to collaboration and innovation allows our team to push for meaningful results across web, social, SEO, and email. It’s the kind of client partnership that makes great outcomes possible.”
The Challenge
Strengthening Arrow Electric’s Local Visibility Across Florida
Arrow Electric had the service expertise and reputation to lead in the electrical and life-safety sector, but their digital presence didn’t fully communicate that strength. To reach high-intent customers across multiple Florida markets, the company needed a unified marketing strategy that improved local search visibility, fixed inconsistent listings, and boosted engagement across key digital channels. We identified three main hurdles:
Inconsistent Local Search Visibility
Arrow Electric’s rankings varied across Florida, making it difficult for customers in cities like Naples and Fort Myers to find them. Their website required stronger location-based optimisation to compete in local search results.
Outdated or Incomplete Directory Listings
Key online listings displayed inconsistent or missing information, reducing trust and negatively impacting the company’s local authority. A unified NAP presence was essential for better visibility and credibility.
Low Google Business Profile & Social Engagement
Their Google Business Profile wasn’t generating enough activity, and social channels lacked the consistent content needed to build awareness and connect with local communities. This limited opportunities for customer interaction and brand visibility in competitive service areas.
The Solution
A Comprehensive Local Visibility Overhaul
Scopic Studios partnered with Arrow Electric to elevate their online presence across key Florida markets by implementing a unified, local-first marketing strategy that enhanced search visibility, improved directory consistency, strengthened Google Business Profile engagement, and expanded their reach with targeted landing pages and ongoing content-driven initiatives.
Here’s how we made it happen:
Local SEO Optimisation & Directory Enhancements
- Conducted in-depth keyword and location audits to identify search gaps and optimise for “electrician near me” and city-specific terms.
- Implemented structured data and on-page improvements to enhance visibility in map packs and local search results.
- Standardised and fully optimised Arrow Electric’s details across major online directories, ensuring consistent NAP information and improving local authority.
- We also refined and maintained Arrow Electric’s Google Business Profile by adding service categories, uploading updated photos, and posting regular updates to increase engagement and credibility.
Location-Focused Landing Pages
- Scopic Studios designed and developed high-performing, SEO-friendly landing pages targeting key Florida locations (Fort Myers and Naples) and a Florida Overview Page.
- Each page was optimised for local search intent, with clear service breakdowns, strong calls to action, and embedded tracking for accurate lead attribution.
Social Media Strategy & Content Creation
- Our team managed Arrow Electric’s social presence, producing branded visuals and engaging posts aligned with seasonal needs, community events, and safety awareness.
- We also implemented targeted engagement activities to improve reach, strengthen community connections, and build brand trust across platforms.
Quarterly Newsletters
- To nurture client relationships and maintain brand visibility, we created quarterly newsletters containing electrical safety tips, company updates, featured services, and special offers, helping drive repeat business and referrals.
Amanda Kasecky
Director of Estimating at Arrow Electric
“They were extremely helpful in answering our questions; they also had great recommendations for us.”
We Use
Services Involved
SEO (Search Engine Optimization)
Copywriting
Landing Page Creation
Social Media Marketing
Lead Generation
Email Marketing
Analytics Setup & Reporting
Google Business Profile Optimization
Directory Listing Management
We Use
The Tech Stack We Used
WordPress
SEMRush
Screaming Frog
Google Business Profile
GA4, GTM, GSC
Meta Business Suite
Figma
BrightLocal
ActiveCampaign
Drum Roll Please…
The Results
Through a focused, multi-channel strategy, Arrow Electric achieved a significant lift in local visibility, customer engagement, and overall digital performance across its key Florida markets. Improvements in SEO, directory accuracy, Google Business Profile activity, and consistent content creation all contributed to measurable growth and stronger connections with high-intent local customers. Social media efforts increased brand visibility and community interaction, while quarterly newsletters helped nurture ongoing relationships and reinforce trust with existing clients.
Results:
1671.6%
increase in local search impressions
270%
increase in Google GMB Profile Review
Top 3
consistent visibility for priority keywords
53.5 calls
105.5 direction clicks, 98 website visits per month
49%
organic LinkedIn follower growth in 1.5 years
