How Scopic Boosted WorldClinic’s Website Clicks by 363.5% in 9 Months
How we redesigned a healthcare website for maximum impact, traffic, and bullseye positioning.
The Rundown
WorldClinic, a leader in concierge telemedicine services, needed a digital platform that reflected its premium offerings. Their website, while functional, failed to showcase the exclusivity and professionalism of its services, leaving it out of sync with their high-profile clientele. They also faced challenges with traffic, conversion rates, and an outdated content strategy that no longer aligned with their target audience’s needs.
Over our collaboration, Scopic implemented a multi-faceted solution involving SEO, UX/UI design, advanced development, and content strategies. The goal was to enhance the website’s visual appeal, drive targeted traffic, and improve lead generation while showcasing WorldClinic’s premium offerings.
Key results over 9 months:
134.5%
increase in website visitors.
5,066.6%
increase in conversion rate.
363.5%
increase in website clicks.
In the PM’s Words…
“What started as a website redesign project evolved into a 1.5-year partnership, with the site consistently improving in rankings, keyword performance, and authority each month. Our collaboration was seamless. The client knew exactly what they wanted, and we had a clear path to achieve it.”
The Challenge
Positioning WorldClinic as a Leader in Personalized Healthcare
When WorldClinic came to us, it was important for both the client and our team to set goals and prioritize them. We faced 3 main hurdles:
Outdated and misaligned website design
WorldClinic’s website didn’t reflect the exclusivity and professionalism of their services. It needed a fresh revamp.
Insufficient traffic and conversions
The website had limited SEO optimization, which resulted in poor visibility and lead generation. Our team had to breathe new life into the site with a brand new, shiny SEO strategy.
Inefficient content strategy
The world was ready to move on from the crisis of COVID-19, and so was WorldClinic’s online presence. The Scopic pros needed to bring in a fresh and relevant content strategy to their website and social media to interest their audience and appeal to search engine algorithms.
The Solution
A Strategic, Omnichannel Overhaul
The vision was clear – we had to remodel WorldClinic’s website to match the premium, global concierge telemedicine services they offer. To meet this challenge, Scopic put together a team of heavy hitters spanning across our marketing, design, and development departments. It was time to strategize.
Here’s how we made it happen:
Leveraging Cutting-Edge Design for a Premium User Experience
We began by conducting a UX/UI audit in November 2023 to identify gaps in the website’s usability and aesthetic appeal. Our design team took the wheel and started its work that would later be passed on to our developers, crafting the following:
- High-End Interface
- Responsive Design
- Intuitive Navigation
- Consistent Branding
- Lead Form Optimization
Scheming a Data-Powered SEO and Content Strategy
Visibility was a priority for WorldClinic, and our SEO gurus knew exactly what to do. In late 2023, we implemented an all-encompassing SEO strategy that included:
- Competitive Analysis
- In-Depth Keyword Research
- On-Site Optimization
- Content Revamp
- Landing Page Ideation and Creation
- Backlink Strategy
- Technical SEO Tactics
- YMYL and Other Medical SEO Considerations
Synergizing for an Excellent Online Presence with Lead Generation and Social Media
To bring it all together and give WorldClinic an extensively powerful online presence, Scopic proposed using social media and lead generation services. Ultimately, our priority was to ensure our client’s success.
For social media domination, we used LinkedIn and crafted premium, targeted thought leadership content. This content was built for high-level executives and professionals, aiming to establish authority and build brand trust. And it worked! We saw a 79.2% growth in engagement rates. On the social media front, we were on the right track.
Lead generation was the other key metric driving our strategies. From CRO tactics like refining lead gen forms to strategic CTA placements and A/B testing form designs, we dug deep to find the highest-performing versions of every design and message.
Charles Bossi
Marketing Specialist @ WorldClinic
“We’ve had the pleasure of working with Scopic for our SEO, SEM, marketing, and web development needs, and their team has exceeded our expectations. They are incredibly responsive, professional, and knowledgeable in their field. Their expertise has significantly enhanced our online presence, and we truly value their partnership. I highly recommend their services to any business looking for top-tier digital solutions.”
We Use
Services Involved
SEO
Copywriting
UX UI Design
Website Redesign
Lead Generation
Landing Page Creation
Social Media Marketing
Website Hosting
We Use
The Tech Stack We Used
Figma
Agora Pulse
HubSpot
WordPress
SEMRush
Screaming Frog
Meta Business Suite
GA4, GTM, GSC
AWS
Microsoft Clipchamp
Drum Roll Please…
The Results
As of Q4 2024, the WorldClinic website serves as an excellent conversion tool for this premium healthcare provider. Turning visitors into leads wasn’t Scopic’s main goal from the get-go, but these figures show that powerful content and precise positioning have many indirect result facets.
SEO Results:
LinkedIn Results:
134.5%
increase in website visitors.
5,066.6%
increase in conversion rate.
79.2%
increase in total engagement.
363.5%
increase in website clicks.
87.9%
increase in SERP impressions.
14.3%
engagement rate per impression.
SEO Results:
134.5%
increase in website visitors.
5,066%
increase in SERP impressions
79.2%
increase in total engagement.
Exceeding industry norms
As of Q4 2024, the WorldClinic website serves as an excellent conversion tool for this premium healthcare provider. Turning visitors into leads wasn’t Scopic’s main goal from the get-go, but these figures show that powerful content and precise positioning have many indirect result facets.
Old design
Misaligned with the exclusive nature of WorldClinic’s services
Too focused on COVID-19 information
Traffic metrics didn’t meet the expectations of the client’s team
New design
Sleek, modern design that appeals to an audience looking for luxury services
Fresh, optimized content that drives traffic and improves search rankings
New content strategy that positions WorldClinic as a thought leader in the industry
