Scopic Team

With the legalization of cannabis reaching more and more states, the cannabis industry has been more than just booming, it’s more on the scale of a big bang! In fact, according to Grand View Research, the U.S. cannabis market is projected to expand at a 14.2% CAGR (compound annual growth rate) between 2023 and 2030, culminating in a valuation of USD 40.1 billion by the end of 2030. This is great news for anyone looking to get a foot in the industry. However, this also means cannabis businesses will be up against some strong competition – all while still needing to navigate and abide by the minefield of state regulations and advertising policies of the industry.

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ChatGPT didn’t just disrupt industries since its official release in 2022; it put them into a complete state of perplexity, and not many were more concerned about the future of their craft than copywriters. Many a copywriter has, at some point or another, wished that there could be someone or something to secretly do their job for them (and for free). But now that this “something” exists, we’re unsure whether this is the AI friend we’ve been dreaming of or a foe that could render the vast majority of copywriters obsolete – talk about being careful what you wish for.

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How to improve ROI in digital marketing. That’s always the big question. No one really wants to spend money on a fruitless investment, right? Marketing without calculating your ROI is like playing a professional sports match without keeping score. It only causes a lot of wasted energy and confusion.

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From video calling to self-driving cars, tech has been developing with remarkable speed over the last few years. These things that were once thought to simply be the stuff of Sci-Fi movies have indeed been brought into reality. Arguably one of the most powerful technological milestones to date is AI (artificial intelligence), and we’ve only just begun to scratch the surface of it.

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Tired of watching frustrating graphs? This downward trend is a nightmare for any SEO specialist, agency, or company investing time and money into professional SEO services. If you’ve spent tons of resources on your organic search campaigns but aren’t able to generate the desired results, you’ll know exactly how it feels.

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