Arrow Electric

The Challenge

In the electrical and life safety sectors, property owners and managers, as well as construction companies, seek reliable, compliant solutions for their projects. The need for state-of-the-art electrical installations, home automation, and safety systems is paramount, yet finding a single provider that encompasses all these services with a commitment to safety and reliability is challenging.

The Solution

Partnering with Arrow Electric, Scopic helped develope a user-friendly website, showcasing their services such as professional electrical installations, 24/7 fire alarm monitoring, and advanced home automation solutions and implemented a robust digital marketing strategy. Following the website creation, Scopic assisted Arrow Electric with a digital marketing strategy. Our marketing specialists implemented a comprehensive marketing plan, including SEO optimization to enhance online visibility, continuous social media marketing posting, and a targeted email marketing initiatives to reach targeted audiences and drive engagement. This included setting up and implementing a profile on a trusted email marketing platform, ActiveCampaign. Once we implemented a profile for Arrow Electric, our team of experts crafted compelling email campaigns, with their newsletter achieving a 51.62% open rate and 28.13% click-through rate. The results achieved highlight the effectiveness of our strategies in engaging recipients.

The team also implemented further marketing efforts, such as optimizing Arrow Electric’s Google My Business profiles and building different brochures for online and print use. Additionally, the marketing team gained further success in social media activities, achieving a 194% increase in user reach and a 214% increase in engagement on LinkedIn in just one month.

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