Humanist Beauty
Helping People Love Their Bodies Through Superior Cosmetics
The Challenge
The skincare industry is saturated with various products providing solutions for all types of skins, gender, age, no matter the budget. But there’s a big problem with cheap cosmetics – skincare product development often causes significant harm to the global environment. Even though many companies started paying more attention to corporate social responsibility, ecologists still claim that ingredients used to create beauty products are regularly tested on animals, and that plastic packaging causes an enormous impact on the environment.
The Vision
Humanist Beauty is a woman-minority-owned company offering a wide range of sustainably-sourced skincare products. The mission of the company is to produce high-quality skin products, while being as inclusive, conscientious, and in-tone with the environment as possible. They wanted to create a brand that shows strong care for their customers and our planet like our lives depend on it. The key plant-based ingredients in their products are CBD oil – vegan and certified cruelty-free.
To make their brand voice heard by their target audience and increase the volume of sales Humanist Beauty was searching for a full-service digital marketing agency. So, they turned to Scopic to reach their goals.
The Solution
Scopic’s talented designers and marketers created a unique and engaging landing page using Instapage to promote Humanist Beauty skincare products. Once the page was live, our team launched strategic Google, Facebook, and TikTok ad campaigns for the brand. Thanks to the targeted efforts, Humanist Beauty achieved a 2.2% ad lift rate and nearly 10,000 ad recalls. Additionally, Scopic’s marketing team boosted brand visibility through effective media outreach and affiliate marketing strategies. Finally, we ensured ongoing user engagement with successful email marketing campaigns.
Skills involved:
Digital Ads
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