Datability

The Challenge

Every student is unique, which means the teaching approach should be tailored to their specific needs and learning styles. Yet educators don’t have enough time to give each student the individualized attention and support they really need. The challenge is often doubled when working with kids with learning difficulties, who are in need of a much more personalized learning experience. Manual data collection and reporting eats away at the amount of time educators can spend with their students to help them grow and learn.

So there’s a need for a tool that would take those manual tasks out of the equation and leave space for more important and impactful activities. growing your tribe and motivating them to reach their goals. But how can you ensure they follow your guidance outside of your fitness sessions?

The Solution

Scopic, being a full-service digital marketing agency, partnered with Datability to migrate their existing website from Squarespace to WordPress, as well as redesign its look and feel. What followed next was search engine optimization copy-edits throughout the entire website for better ranking and increased organic traffic.We then continued working with Datability to create informative blog posts on their website with the aim of educating their target audience about the importance of tailored learning experiences. We focused on media outreach initiatives, with the goal of increasing brand awareness.

We also worked on email marketing initiatives, one of which was a newsletter campaign that attained an impressive 27.5% average open rate with a 13.7% average click-through rate – more than 5 times the industry average!

Other projects