Diamond Hill
The Challenge
Diamond Hill is a respected name in active investment management, but their digital presence didn’t reflect their industry expertise. While the firm had strong brand recognition among institutional investors, their organic visibility lagged behind competitors in an increasingly digital-first financial services landscape.
The asset management sector presents distinct challenges:
- Investment professionals conduct extensive research across platforms before engagement
- Decision cycles span months, often beginning with educational content discovery
- Technical SEO issues can prevent quality content from reaching target audiences
Diamond Hill needed more than tactical fixes. To build a comprehensive strategy for sustainable organic growth, they partnered with Scopic Studios for complete SEO services.
The Vision
The Solution
Discovery included competitive analysis, keyword research, and technical audits. Implementation focused on technical fixes for crawlability and indexing, on-page optimization, interlinking strategy, and custom schema markup. We also secured AI directory backlinks to boost domain authority and improve LLM visibility. Ongoing optimization established link-building frameworks, analytics tracking, and regular technical checkups.
These efforts achieved strong results in eight months:
- 60.5% increase in organic clicks
- 68.4% growth in impressions
- 70.2% improvement in average keyword position (from 35.74 to 10.64)
- 49.9% growth in new organic users
- 111 keywords ranking in AI Overviews
- Organic traffic now drives 21.41% of users and 24.25% of sessions
The foundation established during this period continues driving long-term organic growth.
Skills involved:
Copywriting
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