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meri.t

  • 7 articles

Articles by meri.t

meri.t@scopicsoftware.com

customer lifecycle marketing

Customer lifecycle marketing is the practice of tailoring marketing activity to where a customer actually is in their relationship with your business.

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digital marketing for nonprofits

Digital marketing for nonprofits means using the same channels every organization has access to and tying each one back to what actually matters: awareness, donations, volunteers, and community trust.

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digital marketing agency pricing

Understand digital marketing agency pricing before you sign anything. This guide breaks down monthly retainers, % of spend, and hybrid fee models.

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ChatGPT Optimization
  • SEO
  • May 19, 2026

Half of B2B buyers now start purchase research in ChatGPT rather than Google; and ChatGPT-referred visitors convert at 4.4× the rate of organic search traffic. The brands appearing in those answers are winning deals before a competitor’s website even loads.

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healthcare ppc
  • SEO
  • May 19, 2026

Healthcare and pharma digital ad spending reached $24.77 billion in 2025, up 13.3% year-over-year; and for good reason. When a patient needs a cardiologist, an orthopedic surgeon, or a therapist, they don't ask a neighbor. They open Google.

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Healthcare Content Marketing: Complete HIPAA-Compliant Strategy Guide
  • SEO
  • May 14, 2026

Discover the content marketing healthcare strategies top organizations use to attract patients, build authority, and stay compliant in 2026.

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