Homegrown Nursery

Bringing Convenience and Quality to What Can Be a Tricky Industry

The Challenge

The recreational marijuana industry is enjoying unprecedented growth, with more and more players entering this market. Differentiating your business while navigating this highly regulated domain can become an uphill battle.

Major social media platforms and Google also have policies that limit social media marketing and advertising options for recreational marijuana companies, leaving the brands with word-of-mouth referrals as their primary source of business.

The Vision

This scenario requires companies to reinforce their websites and become creative! HomeGrown Nursery’s vision consisted of establishing itself as an online leader by providing a consistent and reliable source of valuable information to potential clients. They aimed to curate the design of their website so that it reflected their deep expertise. The founder’s clear vision particularly involved drawing in more prospects by adopting SEO best practices.

After getting familiarized with Scopic’s marketing experience, he entrusted us to develop the right strategy that would increase the company’s online presence.

The Solution

To bring the company’s vision to reality, we offered the all-in-one Scopic solution. First, we worked on keyword mapping, URL structure, and content recommendations for the whole website. Then, our design experts ensured the website would have a fresh new look and that it would be 100% responsive in all devices and browsers. Our SEO and development team optimized the website and increased its loading speed on mobile (from 8 seconds to 3 seconds). Through competitor and keyword research, we were able to identify and apply quality keywords to the Homegrown Nursery website, which greatly increased the site’s traffic.

The website went from not being discovered at all, to ranking in the top 10 for 42 keywords and top 3 for 15, within only a few short months.
Our SEO optimization efforts also included content creation and backlinking.
Writing 1 blog a week, based on popular keywords and topics, helped us achieve a 100% monthly increase in organic traffic for Homegrown Nursery’s website.

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