Houston Pump and Gear

Repair and restoration of pumps and gearboxes

The Challenge

Gearboxes are becoming more important wherever power transfer is required: in airplanes, helicopters, automobiles, marine vessels, and wind turbines. The companies taking advantage of the use of industrial gearboxes are benefiting from lower costs, better efficiency, torque multiplication, and reduced environmental footprints.

To achieve maximum efficiency, gearboxes need to receive regular maintenance and repair services. However, finding a reliable company that has expertise in restoring, upgrading, or reverse engineering gearboxes can prove to be a challenge.

The Vision

Houston Pump and Gear specializes in the repair, restoration, and upgrade of gearboxes, pumps, compressors, centrifuges, turbines, and blowers. The company has been on the market for the past 20 years, helping increase the longevity and efficiency of various professional equipment.

Houston Pump and Gear, a B2B business targeting with a minimum of $5000 spend to engage with clients, offers extensive warranties, affordable pricing, and unmatched turnaround time. They wanted to build a website that clearly communicated the benefits of their services to potential customers and garnered organic traffic to their site.

The Solution

Houston Pump and Gear reached out to Scopic in hopes of getting more qualified traffic and conversions on their website. Our team helped them with creating a few Google ads campaigns to increase leads, created new service pages and updated old ones with a full redesign and SEO-friendly copywriting.

In just four months, Scopic’s SEO specialists achieved impressive results, starting with a 400% increase in organic traffic to the website. We expanded the company’s keyword rankings from 22 to 140, improving the average keyword position on SERP by over 16 positions. Additionally, our team brought 10 highly specific service-related queries to Google’s first page and secured 95 new backlinks from reputable sources with strong domain authority. We also created professional blog posts and established a copywriting partnership with two of the industry’s most authoritative blogs.

Our continued SEO improvements to Houston Pump and Gear’s website also increased the site’s usability and speed. This resulted in a 20% increase in the page speed score, a 42% reduction in the website load time, and 97% smaller page sizes.

On the paid advertising side, we reduced the cost per click by 13.40% and boosted the conversion rate of Google Ads campaigns by 45.54%.

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