KidsTale
Playgrounds Transforming the Nature of Play
The Challenge
Play is a powerful tool for children’s development. Unfortunately, many communities nowadays lack basic playgrounds to engage children in play. What’s more – there is a common perception among the parents that playgrounds are usually not created with the right safety standards in mind to protect children during their play.
The Vision
Kidstale company came up with the vision to transform playgrounds for children with the most innovative and creative solutions. Their professional team has a deep knowledge and experience of building custom playground spaces for enterprise-grade parks, as well as private backyards. They’ve been in the business for over 15 years, and they have built an impressive playground portfolio. KidsTales creators wanted to better resonate with their target audience, and increase their reach. In their search for a professional web development team and a digital marketing agency, they found Scopic.
The Solution
Scopic designed and built from scratch a brand-new website for Kidstale. The dynamic website was implemented using the latest UI/UX practices, and it represented the company’s vision and values coherently. Later, Scopic developers also built a B2B oriented web app for Kidstale. The app allowed customers to create custom playground designs using a simple drag-and-drop editor, that automatically calculated the price of the final order.
Scopic’s marketing team also supported KidsTale on a few marketing initiatives. Our team created a captivating product catalog to represent KidsTale brand from the best light.
Further marketing initiatives included SEO optimization, along with copywriting efforts to improve the website performance and drive traffic to the website.
Skills involved:
Copywriting
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