Kodawari Marketing
The Yoga Studio That Is Designed With Health, Healing, and Community In Mind
The Challenge
There are a lot of yoga studios out there, where you can visit, take a yoga course, and practice mindfulness. The challenge arises when you want to practice yoga at home or have the necessary information at hand any time. Finding suitable teacher training or educational information about bodywork and energy work can be difficult.
The Vision
Kodawari Studios is a 5000 sq ft Yoga, Bodywork and Wellness Center located in South Tampa. The founder envisioned a vibrant contemporary space designed with health, healing, connection, and community in mind. The company provides various yoga classes to its users and educational pieces on finding harmony between the mind and the body.
The founder wanted to take the next step towards establishing a positive online presence and reaching its target audience. So he joined forces with Scopic, a full-service digital marketing agency, to promote the company’s yoga courses, teaching courses and more.
The Solution
Kodawari Yoga collaborated with Scopic to redesign its existing website, optimize it for better search engine rankings, and launch Google Ads campaigns aimed at attracting new customers. Building on this success, we continued our partnership by creating an optimized landing page for their teacher training program, ensuring our targeted Google Ads campaigns directed the right audience to this new page.
Skills involved:
Copywriting
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