Medical Records Tracker App (MRT)

The Challenge

Coordinating doctor’s appointments and keeping all our medical records and information in one place can be a challenge. The importance of looking after ourselves and keeping tabs on our health is crucial, even with all the other challenges in our busy lives.

Keeping track of our own medical information is not enough. We want to be on top of it all: taking our kids to the dentist and our parents to their yearly checkups. But with so much on our plates it can be exhausting. How can we keep on top of everything?

The Solution

After creating the app, Medical Records Tracker reached out to Scopic to craft an informative landing page with the mission of promoting the app and reaching its target audience. We took actions to optimize the site in order to showcase the app’s main features and encourage users to download this innovative invention.

We continued our work with MRT by making sure the app was discoverable in the app stores. We did so by implementing App Store Optimization best practices, such as fully optimized descriptions, titles and screenshots, which highlight the app’s key features to users. The collaboration between the marketing and development teams helped produce an app with zero crashes.

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