Mediphany

The Challenge

Medical imaging reports can be difficult to read, and they are usually written for other medical professionals and not for the general public. Wouldn’t it be helpful if radiologists could take a look at the images and explain them to you in plain language? Together with Scopic, Mediphany created a cross-platform application that does exactly that, but the new challenge was to effectively raise awareness about the Mediphany services, drive the audience to the website and increase the number of users. Mediphany creators hired Scopic to devise an effective HIPAA-compliant marketing strategy and create a promotional website that would present the Mediphany platform in the best light.

The Solution

Not only Scopic helped Mediphany create powerful radiology software, but we also devised an actionable marketing strategy that helped the creators grow their user base. The formula was pretty simple: we first created captivating tutorial videos, that drew more attention to application functionality, and promoted it through a YouTube channel that we managed.

To complement these efforts, our team led social media advertising campaigns to boost brand visibility and drive audience engagement. Our team ran an effective traffic campaign that helped Mediphany reach up to 62,000 people within their targeted niche. We also set up and managed their Google paid ads, achieving an impressive 2.10% click-through rate and a low cost-per-click of $0.80.

In addition to paid advertising, our specialists optimized Mediphany’s website for SEO while the design team revamped the layout based on user data to drive more conversions. Over six months, clicks increased from 570 to 2,520, while impressions rose from 40,000 to nearly 150,000

Other projects