Old Potters

Old Potters is an e-commerce brand spanning four distinct product categories: cooking wood, pottery clay, soils, and wildlife feed. While each category has strong demand, the brand lacked a cohesive digital presence and clear positioning.

Unlike competitors focused on single niches, Old Potters needed to build authority across multiple verticals while presenting a unified brand identity.

Key challenges included:

• Competing against established category leaders in separate markets
• Lack of a cohesive brand narrative across product lines
• Limited organic visibility across high-intent search queries
• A website that did not reflect the brand’s premium positioning
• No established presence across key social platforms
• Balancing both B2C and emerging B2B audiences

To scale effectively, Old Potters required a unified strategy and a stronger digital foundation.

Building a scalable growth strategy for Old Potters required both foundational brand work and
execution across multiple marketing channels.

Website & Brand Positioning

We redesigned the Old Potters website to elevate its visual quality, usability, and alignment
with a unified lifestyle-driven brand.

At the same time, we developed a clear positioning framework connecting all four product
categories under a single promise: living naturally, creatively, and responsibly.

This ensured a more premium, cohesive brand experience across all touchpoints.

SEO & Content Strategy

We implemented an ongoing SEO program to build authority across all four product categories.
Key initiatives included:

• Keyword mapping aligned with customer intent across all product lines
• Weekly SEO blog production targeting high-intent and educational queries
• Development of content clusters across cooking, pottery, gardening, and wildlife
• On-page optimization and internal linking to support rankings and conversions
• Ongoing backlink acquisition to strengthen domain authority

This created a consistent pipeline for organic traffic growth.

Results achieved within [October 2025 to March 2026] included:

• 75 keywords ranking in the Top 20 across priority categories compared to 45 keywords in October 2025
• 1.3% increase in click-through rate
• 117.3% growth in impressions
• 21.5% growth in organic clicks
• 47.3 % growth in total revenue from Organic Shopping
• 8% growth in total revenue from Organic Search
• 53.5% growth in total revenue from Direct Search
• 2,203.7% growth in total revenue from Paid Search
• 14% increase in overall conversion rate

Digital Presence & Social Media

We built Old Potters’ digital presence from the ground up by launching and developing their
Meta (Facebook and Instagram) channels. This included ongoing content creation, community
management, and audience engagement to drive organic reach and brand awareness.

Across social media, performance gains within 3 months included:

• 174.9% increase in engagement rate on Facebook
• 435.1% growth in impressions on Instagram
• 548.6% increase in average reach on Facebook