Shapiro

The Challenge

Shapiro helps with all sorts of organic waste management – a growing problem in the U.S. and worldwide. Only in the U.S., the estimated organic waste per person per year is about 219 pounds, and about 30% of food is wasted at the retail and consumer level. Reducing the amount of organic waste going to landfills helps minimize greenhouse gas emissions and pollution.

The Solution

Scopic created Shapiroe.com – a WordPress website that gives an overview of Shapiro’s services and enables users to get in touch with the company. Besides developing the website, we also created a better UX design that helps viewers easily navigate all pages. Apart from that, our marketing gurus added a final touch and applied all the best SEO and conversion optimization practices, so that Shapiro can reach out to more people looking for a sustainable organic waste management solution.

In only six months, our digital marketing strategies achieved a remarkable 345% growth in organic traffic and a 211.11% increase in conversions, while clicks originating from organic searches grew fivefold. This was achieved by creating keyword-rich blog posts based on SEO recommendations. Our ranked keywords increased by 395%, with 51 of them ranking in the top 13 and 11 keywords in the top 3. Shapiro ́s website authority grew from 4 to 15, and as an additional accomplishment, our blog article on the “Alcohol Disposal Guide” earned a featured snippet for the keyword “denatured alcohol disposal.”

In addition to this success, our team created a Google Ads campaign that excelled in terms of cost efficiency. By closely monitoring the ads, we were able to improve ad quality and better targeting. With a well-thought-out bidding strategy, our marketing experts were able to reduce the cost per click by an impressive 35.65% in July compared to February. The conversion rate of our Google Ads surged by over 209.5% across a 6-month period, and our call volume witnessed a spike of 104.37% compared to the previous 3 months.

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