TrophyScan
How Trophy Scan Achieved 7x Increased Organic Traffic and 4x Growth in Keyword Rankings
The Challenge
There are nearly 16 million hunting license holders in the U.S. alone. And while the industry is filled with passionate individuals who love the sport, there was still a noticeable lack of tools that allowed them to scan and score trophies right in the field—until Trophy Scan.Â
Trophy Scan is a deer scoring app that lets you scan, score, store, and share your deer, elk, or mule deer in minutes. After working with Scopic to develop the application, the next challenge was increasing visibility within their target audience.Â
The Vision
As hunters themselves, the founders of Trophy Scan saw the need for a faster, easier way to scan and score trophies using only a mobile phone—no extra measurement tools required. To better showcase this innovative solution and reach more hunters, they partnered with Scopic Studios for a targeted marketing strategy.Â
After evaluating Trophy Scan’s goals, we identified SEO as a key strategy to connect with hunters actively searching for scanning and scoring solutions. However, this was just the beginning.Â
To better position Trophy Scan as a high-tech product and boost its visibility among the target market, we also identified the need to redesign the website, enhance the UI/UX, and optimize its App Store presence.Â
The Solution
With a clear strategy in place, we implemented the following solutions:Â
SEO Strategy & Research: Our SEO specialists conducted in-depth keyword research that identified 153 high-value targets to boost visibility. From refining on-page copy and resolving keyword cannibalization to auditing backlinks and anchor text, every effort was focused on strengthening overall site performance and providing clear, actionable recommendations for continued growth.Â
Technical & On-Page Fixes: We implemented key technical fixes, such as meta descriptions, schema, heading structure, footer links, redirects, robots.txt updates, sitemap adjustments, and image optimization.Â
Homepage & Mobile App Landing Page: We revamped their website with a high-tech look by refining the design and development, including the homepage, Learn More page, and Contact page, and by creating a dedicated landing page for the mobile app. As part of this redesign, we enhanced above-the-fold clarity and introduced new FAQs, testimonials, and benefit sections to create a more engaging user experience.Â
Backlinks Earned: We secured high-authority directory listings to boost domain authority and improve search engine rankings.Â
These optimizations achieved great results in less than a year. During this period, Trophy Scan increased organic traffic by 7x, expanded keyword rankings by 4x, grew the number of Top 1–5 ranking keywords from 1 to 31, and began ranking for 8 key AI overview–related terms.Â
Domain trust also rose from 11 to 16 in 10 months, marking a key step in strengthening brand credibility and fostering a community of hunters.Â
Skills involved:
Copywriting
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