WorldClinic

Experience healthcare tailored to your lifestyle

The Challenge

WorldClinic is a premier provider of personalized healthcare for traveling individuals, their families, and business executives. It operates as a 24/7 Personal Concierge Medical Provider, utilizing telemedicine to deliver unparalleled healthcare convenience. With a dedicated medical team committed to providing exceptional care regardless of location, clients can choose from customizable plans. Each member receives a personalized medical kit with a comprehensive range of medications, first aid supplies and diagnostic tools, ensuring prompt and effective management of common health issues. When tasked with optimizing their website, WorldClinic needed to effectively communicate the comprehensive service offering and showcase the unique benefits of its membership offering.

The Vision

The goal was to convey the message of unparalleled convenience, reliability, and excellence in healthcare delivery, catering to the dynamic lifestyles of their clientele. WorldClinic needed to effectively showcase the membership options of silver, gold, and platinum plans while creating a seamless online platform that reflects the luxury and exclusivity of their personalized medical services.

The Solution

WorldClinic partnered with Scopic to redesign their WordPress website to craft a dynamic marketing platform to showcase the diverse membership options and personas served by the organization. The website effectively communicates each membership tier’s unique features and benefits:

The Silver plan offers immediate assistance for diagnosing and problem treatment.
The Gold membership provides immediate aid in diagnosing and treating problems at home or abroad.
The Platinum membership is perfect for those desiring 24/7 medical oversight, including personalized health monitoring, proactive management of chronic conditions, and comprehensive care coordination.

Scopic ensured that the website effectively communicates WorldClinic’s commitment to personalized
healthcare tailored to individual needs.

The solution also focuses on enhancing the user experience through intuitive navigation and design, while content creation driven by SEO allows WorldClinic to communicate the membership options effectively.

In addition to the website work, marketing efforts such as SEO, social media, and content creation were included to reach and engage a broader audience. Over a 3-month period, Scopic’s SEO team increased WorldClinic’s organic clicks by 33.9%, while the total number of users grew by 51.9%. WorldClinic also saw a 2,859.1% increase in user conversion rate. To achieve these efforts, our SEO experts worked on on-page and off page SEO, which included conducting technical SEO checkups, improving internal linking, and publishing new supporting landing pages. We also launched a link-building strategy bringing do-follow links from high-authority websites. Scopic’s marketing team also followed a well-planned content calendar, with our team of expert copywriters crafting content that piques readers’ interest and includes relevant keywords to enhance search engine visibility.

Simultaneously, our marketing team’s social media efforts have shown a positive trend in reach and interaction, particularly on their most robust channel, LinkedIn. In one month, WorldClinic experienced a 79.2% increase in total engagement and a 14.3% engagement rate per impression on LinkedIn. Our marketing specialists achieved these results through a well-planned social media strategy focusing on regular posting and creating captivating content that resonates with the target audience.

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