Top B2B Video Marketing Statistics That Will Shape 2025 Strategies

Are you mapping out your B2B marketing strategy for 2025? Then it’s time to talk about video.

In today’s fast-paced digital landscape, B2B video marketing isn’t just a nice-to-have—it’s a must-have. From grabbing attention to simplifying complex ideas, video has become a pivotal tool for marketers looking to connect with their audience meaningfully. But don’t just take our word for it; the numbers speak volumes.

Did you know that B2B marketers who use video grow their revenue 49% faster than those who don’t? Or that video drives some of the highest ROI among content types?

Let’s dive into the latest B2B video marketing statistics that will shape your strategies in 2025 and beyond.

Key Insights into B2B Video Marketing for Future Strategy Success

Source: ThriveMyWay

Video marketing has become the centerpiece of B2B engagement, rapidly shifting how businesses communicate, educate, and convert their audiences. As we move closer to 2025, evidence points to video not just being a helpful tool but a decisive factor in shaping buying decisions and enhancing brand recognition at scale. Let’s delve into the numbers that reflect just how crucial video content will be for B2B strategies:

• By 2025, 80% of B2B traffic is expected to come from video content (Statista).
• Businesses using video see 49% faster revenue growth than those that don’t (Wordstream).
• 87% of B2B marketers cite video as the most effective content for lead generation (HubSpot).
• Over 70% of B2B buyers watch videos throughout their buyer journey before making a purchase (Forrester).
• Personalized video messages can increase email click-through rates by over 300% (Campaign Monitor).
• Video ads have a 95% higher retention rate compared to text-based content (Social Media Examiner).
• 68% of B2B companies plan to increase their video marketing budgets in the next year (Wyzowl).

Takeaway: Video is Central to Meaningful B2B Engagement

These statistics demonstrate that B2B audiences not only consume video; they rely on it to guide their decisions at every stage of the buyer’s journey. With the rise of remote work, shorter attention spans, and the demand for more authentic content, static presentations and text-heavy outreach are losing their grip. Video allows you to humanize your brand, simplify complex solutions, and establish deep connections with potential clients—something that other mediums often struggle to achieve.

Why Video is the Keystone of B2B Marketing Success

In the competitive landscape of B2B marketing, standing out is more challenging than ever. Video content has emerged as a key differentiator, offering businesses the ability to both educate and engage buyers at every stage of their journey. With the rise of remote decision-making and digital-first engagement, video provides a dynamic way to simplify complex ideas, inspire trust, and drive purchasing decisions more effectively than static content. For B2B marketers striving to stay ahead, leveraging video is no longer optional—it’s essential.

• A staggering 87% of B2B marketers have made video a central component of their marketing strategies. Source
• An impressive 91% of businesses recognize video as an integral part of their marketing arsenal. Source
• Approximately 85% of B2B marketers report that video is highly effective for driving online engagement. Source
• Video outperforms static content by a stunning 1200%, achieving significantly higher engagement rates. Source
• 70% of B2B buyers and researchers watch videos when evaluating potential purchases. Source
• Nearly all consumers (96%) prefer video to traditional text when learning about products or services. Source

Takeaway: Video: The B2B Deal Closer

Video is more than just a marketing trend—it’s a key driver in building trust and expediting the B2B sales cycle. As decision-makers increasingly rely on digital research, video equips businesses with the opportunity to create personalized, compelling, and informative content that answers potential buyers’ questions before they even ask them. To fully harness its potential, ensure your content not only engages but also provides value, whether through actionable insights, storytelling, or demonstrations that resonate with your target audience.

The Revenue-Driving Power of Video in B2B Marketing

Source: hubspot

In the competitive world of B2B, where decision cycles are longer and purchase decisions often involve multiple stakeholders, video content has emerged as more than just a marketing asset—it’s a revenue engine. From fostering top-of-funnel engagement to sealing deals at the bottom of the funnel, video’s ability to captivate, educate, and persuade is unmatched. With buyers increasingly expecting more value-driven, visually engaging content, it’s no surprise that video continues to reshape how B2B businesses achieve their growth and revenue goals.

• B2B marketers who integrate video into their strategies see revenue growth that is nearly 49% faster compared to those who don’t. Source
• Video conferencing now accounts for 13% of total revenue among B2B enterprises, highlighting the increasing significance of virtual communication in sealing deals. Source
• Over half (52%) of B2B marketers state that video delivers the highest ROI among all content types, further cementing its standing as an indispensable tool for success. Source
• An impressive 78% of video marketers reported that video played a pivotal role in driving sales. Source
• A strong 73% of B2B marketers noted that video positively impacted their marketing outcomes, reinforcing its effectiveness across the buyer’s journey. Source

Takeaway: Video Is the Catalyst for Faster Growth

Video is no longer a “nice-to-have” in your content strategy—it’s the catalyst driving faster growth in revenue and marketing success across the B2B space. Its ability to bridge the gap between complex messages and buyer engagement makes it a unique asset in accelerating decision-making and building trust. Whether through explainer videos, virtual demos, or webinar content, businesses that fail to place video at the center of their marketing efforts risk falling behind competitors who are leveraging it to unlock exponential growth.

How B2B Videos Drive Purchasing Decisions and Fuel Conversions

Source: hubspot

Video has moved from being a \”nice-to-have\” to an essential tool in the B2B marketing playbook. In an age where decision-makers are pressed for time and inundated with information, video cuts through the noise by delivering concise yet impactful messages. Its unique ability to simplify complex ideas, demonstrate product value, and build emotional connections makes it indispensable for guiding buyers from awareness to conversion—and beyond.

• Nearly 70% of B2B buyers and researchers engage with video content as part of their purchasing process, illustrating its critical role in shaping purchase decisions. Source
• 96% of individuals watch videos to better understand products and services, showcasing video’s educational power. Source
• 50% of B2B buyers turn to video to help finalize their buying decisions. Source
• B2B video marketing achieves an impressive 4.8% average conversion rate, driving actions like demo requests, content downloads, or newsletter sign-ups. Source
• Companies are leveraging video to break down complex products or services into digestible formats, driving higher audience engagement and retention. Source

Key Takeaway

Video’s impact on B2B conversions cannot be overstated. It serves as a trusted ally for buyers seeking clarity and assurance during their purchasing journey. Brands that harness video not only stand out in crowded markets but also foster stronger trust and faster decision-making among prospects. To maximize its effectiveness, consider embedding customer testimonials, case studies, or product walkthroughs into your video strategy—these formats instill confidence and generate higher engagement.

Leveraging Video for Strategic Engagement and Customer Growth

In the crowded B2B marketing landscape, where trust and connection are the cornerstones of successful campaigns, video has emerged as a critical tool for cutting through the noise. With professional platforms like LinkedIn at the forefront, video marketing doesn’t just inform—it persuades and fosters relationships that drive measurable business results. Additionally, embedding videos into email campaigns is becoming a go-to strategy for marketers looking to amplify click-through rates and boost lead engagement effortlessly.

• Around 65% of B2B companies have successfully gained new customers through video marketing efforts on LinkedIn. Source
• Videos have proven effective for communicating complex ideas, captivating audiences, and building credibility, translating into increased business growth and sales. Source
• Email campaigns enhanced with video content see click-through rates soar by two to three times compared to non-video campaigns. Source
• Allocating resources to video marketing strengthens engagement, accelerates lead generation, and optimizes social media marketing performance. Source

Key Takeaway: Video is the Connection Catalyst for B2B Success

In an era where decision-makers are inundated with information, video marketing humanizes brands while delivering visual, digestible, and authentic content that resonates. With LinkedIn’s professional ecosystem giving B2B videos a trusted environment to thrive, combined with the unmatched performance of video-enhanced email campaigns, businesses can position themselves as go-to solutions in their industry. The key lies in not just creating videos but strategically distributing them where they make the most impact—whether via direct email or on platforms designed for professional engagement. For businesses looking to scale their efforts without the hassle of in-house management, outsourcing email marketing can elevate their strategies by integrating video seamlessly into targeted campaigns.

Why Video Marketing is Becoming a Cornerstone for B2B Growth

Source: FinanceOnline

In the B2B world, the rules of engagement are rapidly changing, and video marketing is emerging as a critical player in driving meaningful connections. Businesses are no longer experimenting with video—they’re committing to it. Why? Because video content delivers scalability, relatability, and widespread reach in ways that other formats simply can’t match. As online behavior continues to shift toward video consumption, brands that fail to adapt risk being drowned out by their competitors in an increasingly crowded digital arena.

• A notable 45% of B2B marketers plan to increase their investments in video marketing. Source
• In 2023, around 3.48 billion internet users globally engaged with video content. Source
• Streaming and downloading videos now account for over 80% of all global internet traffic. Source

What Does This Mean for Your Business?

Video marketing is no longer a tactical nice-to-have—it’s a non-negotiable asset to stay relevant and competitive. As usage surges across businesses and consumers alike, the demand for engaging, tailored, and actionable video content is at an all-time high. For B2B marketers, this isn’t just about checking off a box; it’s about creating assets that resonate with decision-makers, drive engagement, and leave a lasting impression. By leveraging data-backed insights and consistent investment in video strategies, you can unlock opportunities to expand your reach and deepen customer relationships.

Conclusion

The undeniable rise of video as a powerhouse in B2B marketing underscores its critical role in shaping the future of engagement, sales, and brand storytelling. From simplifying intricate product concepts to driving higher conversion rates, video content has proven its ability to connect with audiences in ways that static text and images simply cannot match. The statistics speak for themselves: faster revenue growth, improved ROI, and a more impactful buyer’s journey are just a few of the rewards that await businesses that embrace video in their strategies.

As we head toward 2025, businesses that prioritize video marketing will not only remain competitive but will also unlock unparalleled opportunities to engage their target market and foster long-term loyalty. Whether you’re looking to capture buyer attention, boost email engagement, or fuel social media campaigns, video has become the ultimate tool for leaving a lasting impression.

Ready to amplify your marketing efforts with video? If you’re prepared to supercharge your business, don’t hesitate to get in touch with our full-service marketing pros for a free quote. Let us help you navigate the video frontier and drive measurable results for your brand.