Why Outsourcing SEO Services is a Smart Move for Growing Businesses

Ever wondered why your business doesn’t make it to the top SERPs? There are many reasons Google does not show your page on web results, from outdated strategies to missed ranking opportunities. If you’re struggling to handle SEO in-house—whether due to a lack of expertise, time, or resources—outsourcing SEO services could be the game-changer you need.  

But why is SEO such a big part of your business success? According to SEJ, 49% of marketers report that organic search provides the best ROI compared to any other marketing channel. Additionally, with Google handling over 8.5 billion searches per day and maintaining a staggering 89.98% market share, having an effective SEO strategy can help you tap into a global audience.  

In this article, we’ll explore the main outsource SEO services, how you can benefit from them, and how to choose the right partner for your needs.  

What is SEO Outsourcing? 

Outsourcing SEO means you’re handing over the reins of your online visibility to external experts (a freelancer or a dedicated SEO outsource company).  

The benefit? Instead of trying to manage everything yourself, these services enable you to tap into the skills of people who live and breathe SEO.  

Types of Outsource SEO Services 

When you outsource search engine optimization, you’re tapping into a wide range of services that can elevate your online presence. Let’s break down the most common types of SEO outsourcing services: 

Content Creation 

Quality content is the backbone of any successful SEO strategy as it creates value for your audience, boosts your authority and rankings and engages both users and search engines. 

Outsourced content creation involves the development of:  

• Content strategy 
• Blog posts 
• Articles 
• Landing pages 
• White papers 
• Guides 
• Infographics 
• Other written materials 

These pieces align with your overall SEO strategy and are optimized with relevant keywords, resulting in higher conversion rates. 

Link Building 

Link building is the process of acquiring backlinks from other authoritative, highly reputable websites. These links act as endorsements for your content, helping to boost your website’s credibility and domain authority.  

Outsourcing this service ensures that your link profile grows steadily through initiatives like guest blogging and influencer outreach. This can ultimately help you rank higher as getting lots of high-quality backlinks signals search engines that your page is providing meaningful content. 

Technical and On-page SEO Optimization 

Technical SEO refers to improving your website’s underlying infrastructure with the aim of optimizing it for search engines. This includes checking and optimizing technical aspects like the crawling, indexing, rendering, and architecture of your website. The aim is to improve site speed, mobile-friendliness, interlinking, and the website’s code structure.  

On-page SEO, on the other hand, focuses on optimizing the elements of individual web pages (such as meta tags, headings, UX, and internal linking). By aligning the content on your website to match the search intent and customer journey, this SEO initiative improves the relevance of your web pages. 

Ultimately, both these outsourced SEO services are essential for making your site more crawlable, user-friendly, and optimized for higher rankings. 

Website Audit 

A website audit is a comprehensive review of your site’s overall SEO performance. This service involves identifying technical issues, assessing content quality, analyzing backlinks, and reviewing user experience. This can help you understand which areas of your SEO plan need improvements and which are the most critical issues that are hurting your rankings. 

Since a website audit is a major undertaking (especially if you’re doing an enterprise SEO audit) that can shape your SEO strategy, this SEO outsourcing service ensures you have a detailed analysis of all the right data with accurate conclusions and guidelines for next steps. 

Local SEO 

Local SEO is critical for businesses targeting local customers.  

This service involves improving your visibility so you can rank for location-specific searches. To achieve this, a local SEO expert would set up, optimize, and manage your Google My Business profile, acquire local citations, and optimize for location-based keywords.  

With all these efforts combined, your business can show up in location-based queries and map results, which can significantly increase foot traffic and local sales. 

E-commerce SEO 

E-commerce SEO helps online stores increase their visibility to improve product page rankings and drive more sales. This is a great alternative to paid ads as it ultimately helps you convert more visitors into paying customers at a fraction of advertising costs.  

An effective e-commerce SEO strategy can include various SEO activities (based on your needs and goals) like: 

• Conducting an e-commerce SEO audit 
• Optimizing product descriptions, images, and reviews 
• Creating relevant content 
• Ensuring smooth site navigation and checkout process 

SEO Reporting and Tracking 

SEO is an ongoing effort, and understanding how your efforts are paying off is crucial.  

Outsourcing SEO reporting and tracking means that a dedicated expert will set up tools like Google Analytics and Google Search Console for search analytics, SEMRush or Ahrefs for keyword monitoring, and Looker Studio for reporting.  

It’s also important to have performance reports coming in to you on an ongoing basis so you can track the success of your SEO campaigns and make data-driven decisions. 

Pre- and Post-Migration SEO 

When migrating a website (whether moving to a new domain or redesigning the site), it’s crucial to maintain your SEO performance.  

Pre-migration SEO involves preparing your site to avoid traffic losses, while post-migration SEO ensures that the new site is properly optimized. These SEO outsource services help ensure that no valuable SEO equity is lost during the transition, preserving rankings and search traffic. 

When Should You Consider SEO Services Outsourcing? 

If you’ve noticed a consistent drop in organic traffic or your rankings have plateaued despite your best efforts, it may be time to reconsider your SEO strategy. And if you’re wondering whether you should undertake this initiative on your own or hire an outsource SEO company, consider the following factors:  

• In-house SEO expertise: If your business is rapidly growing, SEO might not be a primary focus of your in-house team. Without the bandwidth or expertise to implement advanced SEO strategies, outsourcing can be a good solution. This will give you access to professionals who are up to speed with the latest best practices, ensuring your SEO strategy is well-aligned with your goals. 
• Critical business milestones: In high-stakes moments, SEO can either make or break your success. For example, if you’re redesigning your website, it’s essential to maintain SEO performance throughout the transition. Without expert SEO handling, you risk losing valuable rankings, organic traffic, and overall visibility. Similarly, when launching a new product or expanding into a new market, SEO can help you attract the right audience and drive relevant traffic to your site. 
• Keeping up with all the latest SEO trends: Google updates its algorithm hundreds of times a year, and staying on top of these changes requires both expertise and time. Outsourcing SEO allows you to leverage the expertise of professionals who are dedicated to staying on top of these trends and adapting them to maximize your site’s visibility and performance.  

5 Key Benefits of Outsourcing Your SEO Services 

Outsourcing SEO to an external team comes with its own set of benefits, including: 

SEO projects outsourcing means you’re freeing up valuable time for yourself and your team.  

As you might already have noticed, SEO isn’t a one-off task – it’s an ongoing process that requires constant monitoring, adjustments, and strategy refinement.  

By passing the responsibility to an external team, you no longer need to dedicate hours to keeping up with SEO best practices, algorithm updates, or troubleshooting technical issues. This allows you to focus on other critical areas of your business—whether it’s innovation, customer service, or scaling operations.  

In short, outsourcing SEO gives you the time to do what you do best while ensuring your online presence thrives. 

SEO includes lots of different initiatives that, when put in the right combination with the right fine-tuning, can really boost your website’s performance. But in order to build the right strategy and execute it successfully, you need a high level of technical knowledge and staying up-to-date with the latest industry trends.  

When you outsource your SEO efforts, you gain access to a team of professionals who bring years of experience and know-how, ensuring that every aspect of your SEO strategy is meticulously aligned with your goals.  

This gives you a shortcut to the right expertise that would otherwise be difficult to build internally, especially if you don’t have a dedicated SEO team. 

Building an in-house SEO team can be expensive—not just in salaries but also in tools, training, and ongoing development. SEO outsourcing projects allows you to tap into high-level expertise without the overhead costs of maintaining an internal team.  

With outsourcing, you only pay for the services you need, avoiding the need to hire full-time staff, invest in expensive software, or provide employee benefits. Plus, SEO professionals often have access to premium tools and analytics that would be cost-prohibitive for most businesses to purchase on their own. This makes outsourcing a great option for growing companies looking to stretch their resources further. 

SEO professionals are well-versed in the best practices needed to get your website noticed by search engines.  

Creating SEO-optimized landing pages, written content, and meta tags, along with implementing a robust link-building strategy, outsourced SEO services help boost your site’s visibility.  

As your rankings improve, you’ll see a steady increase in organic traffic—traffic that is highly valuable because it’s driven by users actively searching for your products or services. With more relevant traffic, you’re more likely to convert visitors into customers, ultimately leading to increased revenue. 

Your SEO needs are directly influenced by your industry, competition, and target audience. For example, cannabis SEO is much more complex due to all the regulations surrounding this rapidly growing sector.  

Outsourcing SEO allows for a tailored approach since the professionals you hire can create a custom plan to address your unique needs.  

Additionally, most SEO company outsourcing services can easily adjust to your evolving needs. As your business grows, you can expand (or change) the outsourced SEO services you’re using in a way that is most optimal for you. This flexibility ensures that your SEO efforts grow with your business, maximizing long-term success. 

How to Choose the Right SEO Provider 

Selecting the right SEO provider is crucial to the success of your digital marketing strategy. That’s why we’ve assembled a list with all the essential considerations you should keep in mind when evaluating potential SEO providers: 

Establish Your Goal and Budget 

Before you begin searching for an SEO provider, it’s important to have a clear understanding of your business goals and budget. Think: What do you want to achieve with your SEO efforts? Are you focused on increasing website traffic, improving conversions, or expanding into new markets?  

Answering these questions will help you narrow down providers that specialize in the areas you need most.  

Additionally, be realistic about your budget. While high-quality SEO services can deliver impressive results, they also require an investment. Choose a provider who offers solutions within your budget while still delivering the level of expertise and service that aligns with your goals.  

Proven Track Records & Experience 

One of the most important factors in choosing the right SEO provider is their track record. Look for an agency with a solid history of helping businesses like yours achieve real, measurable results (e.g., improved search rankings, increased organic traffic, and higher conversions).  

Ask for case studies, testimonials, or client success stories. A reliable SEO provider will be able to showcase how they’ve helped other businesses grow. Experience matters, especially when it comes to navigating the complexities of SEO. An experienced provider will understand the nuances of your industry and can apply their knowledge to build effective, long-term strategies. 

Clear Communication & Transparency 

When working with an outsourced SEO provider, you want a partner who is transparent about their processes and willing to explain strategies in a way that makes sense to you. A good provider should also be proactive in reporting progress, explaining what’s working, and discussing any adjustments that need to be made. This open line of communication will give you peace of mind that your SEO strategy is moving in the same direction as your business, allowing you to get regular updates and make adjustments when needed. 

With that said, you should avoid providers that promise immediate results or engage in vague, overly technical jargon that leaves you in the dark.  

Technology Stack 

The tools and technologies an SEO provider uses are critical to the effectiveness of their campaigns. That’s because they provide valuable insights that inform strategy and help optimize your website for maximum visibility.  

When evaluating potential providers, inquire about their technology stack. Are they using industry-standard tools like SEMrush, Moz, or Ahrefs? Are they up-to-date with the latest SEO technologies? Providers who invest in cutting-edge tools demonstrate their commitment to delivering high-quality, data-driven SEO strategies. 

Services Provided 

Not all SEO companies offer the same services, so it’s important to choose one that aligns with your specific needs. Some agencies specialize in local SEO, while others may focus more on technical SEO, content marketing, or link building. 

You can also look for agencies that offer a comprehensive, customized approach rather than one-size-fits-all solutions. SEO is a dynamic process, and a strategy tailored to your business goals will always outperform a generic approach.  

And remember: the best SEO providers take the time to understand your business, industry, and target audience before creating a personalized plan. 

SEO in Action: Real-Life Examples of Outsourced SEO Success 

At Scopic Studios, we’re proud of the impactful results we’ve achieved in our SEO outsourcing projects. By applying tailored strategies and leveraging industry expertise, we’ve helped businesses across various industries achieve impressive results.  

Here are a few examples of how we’ve put SEO into action: 

For Shapiro Enterprise, an organic waste management company, Scopic Studios optimized their website’s structure and content, addressing technical SEO issues and improving keyword targeting.  

As a result, within only six months, Shapiro experienced:  

• A 345% growth in organic traffic organic traffic 
• 211.11% increase in conversions 
• 395% increase in ranking keywords 
• Improved site authority (raising from 4 to 15) 

JobSiteCare is a workplace injury and safety management platform that went through a major website redesign. 

During this initiative, Scopic Studios also worked on the website’s technical and on-page SEO. Since partnering with Scopic Studios, the company saw:  

• A 128.3% increase in organic traffic 
• A 193.2% rise in clicks 
• A 33.1% increase in organic clicks 
• A 7.14% increase in CTR 

Mertech is a leader in application modernization solutions, helping businesses transition from their outdated legacy systems to the Cloud. 

With Scopic Studios’ SEO optimization efforts, Mertech saw: 

• A 2,500% increase in overall clicks 
• 150% increase in organic clicks 
• 174.5% increase in impressions 

Conclusion 

Outsourcing your SEO services is a pathway to unlocking sustainable growth for your business. As we’ve seen, the right SEO partner can offer access to cutting-edge expertise, save valuable time and resources, and drive measurable results, from improved rankings to increased organic traffic and higher conversions.  

Whether you’re struggling with stagnant rankings, overwhelmed by the complexity of SEO trends, or simply looking to refocus your in-house team’s efforts, outsourcing offers the scalability and flexibility that growing businesses need.  

At Scopic Studios, we specialize in delivering tailored, high-impact SEO strategies that align with your unique goals. If you’re ready to supercharge your online presence and take your business to the next level, don’t hesitate to contact us. Our team is here to guide you every step of the way and help you achieve long-term success through our monthly SEO services. 

FAQs 

Below, we’ve answered some of the most common queries on outsource search engine optimization services to help you make an informed decision.