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Learn about the fundamentals of digital marketing, tips for improving your online visibility, and answers to your most asked questions.

AI and Automation in Email Marketing: Adoption and ROI Insights

Is your email marketing strategy as smart as it could be? In an era where marketing budgets are under constant scrutiny, maximizing return on investment is more critical than ever. Many businesses are turning to AI and automation to boost their email marketing performance. But how effective are these technologies, really? The numbers speak volumes. From enhanced personalization to streamlined processes, AI and automation are revolutionizing how marketers approach email campaigns.

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May 27, 2025

What Works in B2B Email Marketing: Formats, Frequency, and Follow-Up

Are you leveraging email to its full potential in your B2B strategy? With longer purchase cycles and more decision-makers involved, email marketing must adapt. Discover the latest statistics, strategies, and tools that help marketers personalize campaigns, automate outreach, and boost engagement. From the rise of newsletters to the power of behavioral segmentation, this guide offers actionable insights to elevate your B2B email performance.

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May 27, 2025

Benchmarks for Content Marketing Performance by Channel

With so many formats and channels to choose from, it’s hard to know what truly works. What content drives ROI? What formats do buyers prefer? This article breaks down the latest B2B content benchmarks—from video and blogs to SEO and social trends. Discover what resonates most with decision-makers and how to tailor your strategy for real impact.

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May 27, 2025

How B2B Marketers Approach Personalization Across Channels

AI is transforming B2B marketing through personalization, smarter targeting, and faster content creation. Over 60% of marketers use it for product suggestions, content, and chatbots, leading to higher engagement and growth. Success depends on using AI across channels with a clear, human-centered strategy.

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May 27, 2025

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AI and Automation in Email Marketing: Adoption and ROI Insights

Is your email marketing strategy as smart as it could be? In an era where marketing budgets are under constant scrutiny, maximizing return on investment is more critical than ever. Many businesses are turning to AI and automation to boost their email marketing performance. But how effective are these technologies, really? The numbers speak volumes. From enhanced personalization to streamlined processes, AI and automation are revolutionizing how marketers approach email campaigns.

Read more Read More
email marketing opened in laptop

What Works in B2B Email Marketing: Formats, Frequency, and Follow-Up

Are you leveraging email to its full potential in your B2B strategy? With longer purchase cycles and more decision-makers involved, email marketing must adapt. Discover the latest statistics, strategies, and tools that help marketers personalize campaigns, automate outreach, and boost engagement. From the rise of newsletters to the power of behavioral segmentation, this guide offers actionable insights to elevate your B2B email performance.

Read more Read More
a marketer holding a graph to track marketing benchmarks

Benchmarks for Content Marketing Performance by Channel

With so many formats and channels to choose from, it’s hard to know what truly works. What content drives ROI? What formats do buyers prefer? This article breaks down the latest B2B content benchmarks—from video and blogs to SEO and social trends. Discover what resonates most with decision-makers and how to tailor your strategy for real impact.

Read more Read More
social media icons on top of laptop

How B2B Marketers Approach Personalization Across Channels

AI is transforming B2B marketing through personalization, smarter targeting, and faster content creation. Over 60% of marketers use it for product suggestions, content, and chatbots, leading to higher engagement and growth. Success depends on using AI across channels with a clear, human-centered strategy.

Read more Read More
person in laptop searching b2b content statistics

Most Popular B2B Content Formats Marketers Use Today

In 2025, B2B marketers boost ROI by up to 68% using AI for blogs and social posts. Short-form video leads in engagement, while SEO remains the top lead and revenue driver. Combining AI with blogs, videos, and case studies is key to staying competitive.

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social media icons on top of laptop

How B2B Marketers Distribute Content Across Channels

B2B content marketing is evolving rapidly—AI, diversified formats, and smarter distribution are key to driving results. Discover the latest statistics, trends, and expert tips to boost your strategy across email, blogs, and LinkedIn.

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person in laptop searching b2b content statistics

Email, Blog, or Webinar: What Do B2B Buyers Really Prefer?

Wondering which content types resonate most with B2B buyers? With so many options—blogs, emails, webinars, and social media—it’s tough to know where to focus. Understanding B2B content preferences can boost engagement and ROI. For example, companies that blog consistently see 67% more monthly leads, and 83% of marketers rank email as a top channel. In this article, we’ll break down the latest trends and stats to help you create content that converts.

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Content Channels That Pair Best With Video Campaigns

In a world saturated with content, businesses are constantly seeking effective ways to capture audience attention and drive engagement. Among the various digital marketing strategies available, video has emerged as a powerful medium. But video alone isn’t enough. To truly maximize its impact, you need to strategically pair it with the right content channels.

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  • May 27, 2025

Shifts in Buyer Attention: What Gets Scrolled, Skipped, or Shared

In a world saturated with information, understanding B2B buyer content behavior is more critical than ever. Among the various types of content, short-form video has emerged as a dominant force with the power to capture and retain audience attention effectively. Its concise nature allows for quick delivery of key messages, ensuring engagement in a fast-paced digital landscape.

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