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Learn about the fundamentals of digital marketing, tips for improving your online visibility, and answers to your most asked questions.

AI and Automation in Email Marketing: Adoption and ROI Insights

Is your email marketing strategy as smart as it could be? In an era where marketing budgets are under constant scrutiny, maximizing return on investment is more critical than ever. Many businesses are turning to AI and automation to boost their email marketing performance. But how effective are these technologies, really? The numbers speak volumes. From enhanced personalization to streamlined processes, AI and automation are revolutionizing how marketers approach email campaigns.

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May 27, 2025

What Works in B2B Email Marketing: Formats, Frequency, and Follow-Up

Are you leveraging email to its full potential in your B2B strategy? With longer purchase cycles and more decision-makers involved, email marketing must adapt. Discover the latest statistics, strategies, and tools that help marketers personalize campaigns, automate outreach, and boost engagement. From the rise of newsletters to the power of behavioral segmentation, this guide offers actionable insights to elevate your B2B email performance.

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May 27, 2025

Benchmarks for Content Marketing Performance by Channel

With so many formats and channels to choose from, it’s hard to know what truly works. What content drives ROI? What formats do buyers prefer? This article breaks down the latest B2B content benchmarks—from video and blogs to SEO and social trends. Discover what resonates most with decision-makers and how to tailor your strategy for real impact.

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May 27, 2025

How B2B Marketers Approach Personalization Across Channels

AI is transforming B2B marketing through personalization, smarter targeting, and faster content creation. Over 60% of marketers use it for product suggestions, content, and chatbots, leading to higher engagement and growth. Success depends on using AI across channels with a clear, human-centered strategy.

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May 27, 2025

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AI and Automation in Email Marketing: Adoption and ROI Insights

Is your email marketing strategy as smart as it could be? In an era where marketing budgets are under constant scrutiny, maximizing return on investment is more critical than ever. Many businesses are turning to AI and automation to boost their email marketing performance. But how effective are these technologies, really? The numbers speak volumes. From enhanced personalization to streamlined processes, AI and automation are revolutionizing how marketers approach email campaigns.

Read more Read More
email marketing opened in laptop

What Works in B2B Email Marketing: Formats, Frequency, and Follow-Up

Are you leveraging email to its full potential in your B2B strategy? With longer purchase cycles and more decision-makers involved, email marketing must adapt. Discover the latest statistics, strategies, and tools that help marketers personalize campaigns, automate outreach, and boost engagement. From the rise of newsletters to the power of behavioral segmentation, this guide offers actionable insights to elevate your B2B email performance.

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email marketing statistics feature image

Email Marketing Statistics That Show What Works Now (and What Doesn’t)

Explore the latest email marketing statistics to see which strategies are delivering results—and which outdated tactics you should avoid in your next campaign.

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B2B Email Marketing Statistics Explained with Fresh Data

Discover fresh B2B email marketing statistics, AI trends, and ROI insights to boost your strategy in 2025. Backed by real data and analysis.

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The Biggest Shifts in Email Marketing Trends: Personalization and AI Innovations

Discover how AI and personalization are transforming email marketing. Explore key trends, automation strategies, and the future of targeted customer engagement.

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Email Marketing Agency Pricing

Email Marketing Agency Pricing 2025: A Complete Guide

Discover email marketing agency pricing and costs for 2025. Compare service packages, understand email marketing price factors, and choose the right solution.

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email marketing b2b lead generation

6 Effective Email Marketing B2B Lead Generation Strategies

Despite the growing dominance of social media and paid ads, email marketing remains 40 times more effective at acquiring customers than Facebook and Twitter. Yet, many businesses fail to harness its full potential. If you’re not tapping into email marketing because you’re not sure how to create a successful campaign, you’re missing out—and your potential customers are going straight to your competitors.

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outsourcing-email-marketing--featured

Outsource Email Marketing: Elevating Your Digital Strategy

Outsourcing email marketing is a strategic choice that offers expertise, cost-effectiveness, and scalability, essential for achieving exceptional marketing success.

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Cannabis Email Marketing: Best Practices & Platforms

There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average). So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships. However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.

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