Blog - Scopic Studios

PPC
July 15, 2025

What the Best-Performing B2B PPC Campaigns Have in Common

Explore B2B PPC campaign benchmarks—ad formats, CPC data, and placement tactics that help marketers boost ROI and outpace competitors.

PPC
July 15, 2025

Paid Search Trends: Budget & Conversion Metrics

Discover paid search trends shaping PPC success, from smarter budget allocation to conversion metrics that drive measurable ROI.

PPC
June 17, 2025

Click-Through Rate Statistics: Key Trends for Marketers 2025

Click-through rate statistics in 2025 reveal critical insights into consumer behavior, ad performance, and platform strategy. This guide breaks down the numbers and offers practical tips to help marketers boost CTR, build trust, and optimize budget allocation across digital channels.c

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Digital Marketing
PPC
June 13, 2025

Retargeting by the Numbers: Key Stats That Prove It Works

How effective is retargeting? Explore the latest marketing retargeting stats that reveal its impact on engagement, conversions, and ROI. See why it’s a must-have in every performance-driven strategy.

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Consumer Buying Process: Where Shoppers Go First (Stats & Trends You Need to Know)

Get the latest stats and trends on the consumer buying process. Learn where shoppers begin their journey, what influences their decisions, and how to align your strategy for higher conversions.

PPC
June 13, 2025

Ad Formats People Skip vs. Watch: Engagement Trends and Stats You Need to Know

Uncover which ad formats audiences skip the most—and which keep them engaged. Get data-backed insights to optimize your ad strategy for better viewer retention and ROI.

PPC
June 13, 2025

Ad Fatigue and Click Behavior: Are Users Still Engaging?

In 2025, ad fatigue and click behavior are reshaping how users engage with paid content. This data-driven guide explores what’s working, what’s not, and how to adapt your ad strategy for better performance, visibility, and ROI.

PPC
June 13, 2025

Display Ad Performance: Is It Still Worth the Investment?

Is display advertising still worth it? This data-packed guide explores current trends in display ad performance—revealing ROI benchmarks, platform comparisons, and optimization tips to help you run smarter, more profitable campaigns.

Digital Marketing
Lead Gen
PPC
June 11, 2025

About Clicks, Views, or Conversions? What Marketing Metrics To Track in 2025

Not all metrics are created equal. Learn which performance indicators—clicks, views, or conversions—truly reflect success in 2025 and how to align them with your goals.