- Email Marketing
- May 27, 2025
AI and Automation in Email Marketing: Adoption and ROI Insights
Is your email marketing strategy as smart as it could be? In an era where marketing budgets are under constant scrutiny, maximizing return on investment is more critical than ever. Many businesses are turning to AI and automation to boost their email marketing performance. But how effective are these technologies, really? The numbers speak volumes. From enhanced personalization to streamlined processes, AI and automation are revolutionizing how marketers approach email campaigns.
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- Email Marketing
- May 27, 2025
What Works in B2B Email Marketing: Formats, Frequency, and Follow-Up
Are you leveraging email to its full potential in your B2B strategy? With longer purchase cycles and more decision-makers involved, email marketing must adapt. Discover the latest statistics, strategies, and tools that help marketers personalize campaigns, automate outreach, and boost engagement. From the rise of newsletters to the power of behavioral segmentation, this guide offers actionable insights to elevate your B2B email performance.
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- Marketing
- May 27, 2025
Benchmarks for Content Marketing Performance by Channel
With so many formats and channels to choose from, it’s hard to know what truly works. What content drives ROI? What formats do buyers prefer? This article breaks down the latest B2B content benchmarks—from video and blogs to SEO and social trends. Discover what resonates most with decision-makers and how to tailor your strategy for real impact.
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- Marketing
- May 27, 2025
How B2B Marketers Approach Personalization Across Channels
AI is transforming B2B marketing through personalization, smarter targeting, and faster content creation. Over 60% of marketers use it for product suggestions, content, and chatbots, leading to higher engagement and growth. Success depends on using AI across channels with a clear, human-centered strategy.
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