Blog - Scopic Studios

Email Marketing
Jun 10, 2023

Cannabis Email Marketing: Best Practices & Platforms

There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average). So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships. However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.

Digital Marketing
May 8, 2023

Website Marketing 101: 7 Effective Strategies to Promote Your Website

Do you want to boost sales? Increase your reach? Get high quality leads? Your website is your virtual storefront, so it’s crucial to ensure that it informs, educates, and sells your products or services effectively. As such, a website needs to aid a smooth customer journey, be intuitive and user-friendly, and support all your marketing initiatives effortlessly. But marketing a website can be a challenging task as there are a number of things you can do. To help you promote your website, we’ve compiled a list of the most effective marketing strategies for websites and some important FAQs.

Digital Marketing
Apr 14, 2023

Growing Green: Your Effective Dispensary Marketing Plan

With the legalization of cannabis reaching more and more states, the cannabis industry has been more than just booming, it’s more on the scale of a big bang! In fact, according to Grand View Research, the U.S. cannabis market is projected to expand at a 14.2% CAGR (compound annual growth rate) between 2023 and 2030, culminating in a valuation of USD 40.1 billion by the end of 2030. This is great news for anyone looking to get a foot in the industry. However, this also means cannabis businesses will be up against some strong competition – all while still needing to navigate and abide by the minefield of state regulations and advertising policies of the industry.

Digital Marketing
Apr 3, 2023

Chat GPT and Copywriting: A Match Made in Heaven or a Threat to Human Creativity?

ChatGPT didn’t just disrupt industries since its official release in 2022; it put them into a complete state of perplexity, and not many were more concerned about the future of their craft than copywriters. Many a copywriter has, at some point or another, wished that there could be someone or something to secretly do their job for them (and for free). But now that this “something” exists, we’re unsure whether this is the AI friend we’ve been dreaming of or a foe that could render the vast majority of copywriters obsolete – talk about being careful what you wish for.

SMM
Feb 13, 2023

Social Media Community Management: Humanize Your Brand

While over 4.26 billion people are on social media, over 33% of adults experience loneliness. So, why do people feel more disconnected even though they are part of a highly connected digital society? While it is easier than ever to communicate online with anyone all over the world, there is one missing component – the feeling of belonging to a community.

Digital Marketing
Jun 1, 2022

How To Improve ROI In Digital Marketing

How to improve ROI in digital marketing. That’s always the big question. No one really wants to spend money on a fruitless investment, right? Marketing without calculating your ROI is like playing a professional sports match without keeping score. It only causes a lot of wasted energy and confusion.

Tech & Tools
May 23, 2022

Stay Ahead Of the Game With These Automated Content Creation Tools

From video calling to self-driving cars, tech has been developing with remarkable speed over the last few years. These things that were once thought to simply be the stuff of Sci-Fi movies have indeed been brought into reality. Arguably one of the most powerful technological milestones to date is AI (artificial intelligence), and we’ve only just begun to scratch the surface of it.

SEO
Mar 3, 2021

25 Common SEO Mistakes and How to Avoid Them

Tired of watching frustrating graphs? This downward trend is a nightmare for any SEO specialist, agency, or company investing time and money into professional SEO services. If you’ve spent tons of resources on your organic search campaigns but aren’t able to generate the desired results, you’ll know exactly how it feels.