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Stay Ahead of the Latest Marketing Trends

Learn about the fundamentals of digital marketing, tips for improving your online visibility, and answers to your most asked questions.

Trusted Content Types (According to the Data)

Not all content builds trust. This guide breaks down the most trusted content types—like thought leadership, email, and webinars—proven to win over B2B buyers. Backed by fresh data, it shows how to create credibility and drive lasting engagement.

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June 17, 2025
  • June 17, 2025

Budget Allocation vs ROI: What the Data Reveals

Struggling to justify your marketing spend? This guide breaks down the latest stats on marketing budget efficiency, showing where to invest, what drives ROI, and how to track impact across SEO, PPC, email, and content marketing.

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June 17, 2025

Device Behavior Statistics and Ad Performance Trends

Audience behavior isn't uniform—and neither is device usage. This blog unpacks device behavior statistics that reveal how different segments interact with content, ads, and platforms. Learn how to tailor your digital strategy for higher ROI and engagement.

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June 17, 2025
  • June 17, 2025

Audience Segment Performance Trends for Marketers

Are your campaigns aligned with real user behavior? This blog explores how audience segment performance varies by platform, location, and content format—revealing where marketers win and where they lose ROI. Learn how to optimize for what actually works.

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June 17, 2025

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  • May 27, 2025

Repurposing Content Across Channels: What the Stats Suggest

Content repurposing helps B2B marketers extend content life, reach new audiences, and boost ROI. Short-form mobile videos and strategic blog-email integration are key to maximizing engagement and lead generation.

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AI and Automation in Email Marketing: Adoption and ROI Insights

Is your email marketing strategy as smart as it could be? In an era where marketing budgets are under constant scrutiny, maximizing return on investment is more critical than ever. Many businesses are turning to AI and automation to boost their email marketing performance. But how effective are these technologies, really? The numbers speak volumes. From enhanced personalization to streamlined processes, AI and automation are revolutionizing how marketers approach email campaigns.

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What Works in B2B Email Marketing: Formats, Frequency, and Follow-Up

Are you leveraging email to its full potential in your B2B strategy? With longer purchase cycles and more decision-makers involved, email marketing must adapt. Discover the latest statistics, strategies, and tools that help marketers personalize campaigns, automate outreach, and boost engagement. From the rise of newsletters to the power of behavioral segmentation, this guide offers actionable insights to elevate your B2B email performance.

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Benchmarks for Content Marketing Performance by Channel

With so many formats and channels to choose from, it’s hard to know what truly works. What content drives ROI? What formats do buyers prefer? This article breaks down the latest B2B content benchmarks—from video and blogs to SEO and social trends. Discover what resonates most with decision-makers and how to tailor your strategy for real impact.

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How B2B Marketers Approach Personalization Across Channels

AI is transforming B2B marketing through personalization, smarter targeting, and faster content creation. Over 60% of marketers use it for product suggestions, content, and chatbots, leading to higher engagement and growth. Success depends on using AI across channels with a clear, human-centered strategy.

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Most Popular B2B Content Formats Marketers Use Today

In 2025, B2B marketers boost ROI by up to 68% using AI for blogs and social posts. Short-form video leads in engagement, while SEO remains the top lead and revenue driver. Combining AI with blogs, videos, and case studies is key to staying competitive.

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How B2B Marketers Distribute Content Across Channels

B2B content marketing is evolving rapidly—AI, diversified formats, and smarter distribution are key to driving results. Discover the latest statistics, trends, and expert tips to boost your strategy across email, blogs, and LinkedIn.

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Email, Blog, or Webinar: What Do B2B Buyers Really Prefer?

Wondering which content types resonate most with B2B buyers? With so many options—blogs, emails, webinars, and social media—it’s tough to know where to focus. Understanding B2B content preferences can boost engagement and ROI. For example, companies that blog consistently see 67% more monthly leads, and 83% of marketers rank email as a top channel. In this article, we’ll break down the latest trends and stats to help you create content that converts.

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Content Channels That Pair Best With Video Campaigns

In a world saturated with content, businesses are constantly seeking effective ways to capture audience attention and drive engagement. Among the various digital marketing strategies available, video has emerged as a powerful medium. But video alone isn’t enough. To truly maximize its impact, you need to strategically pair it with the right content channels.

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