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  • PPC
  • June 13, 2025

Ad Fatigue and Click Behavior: Are Users Still Engaging?

In 2025, ad fatigue and click behavior are reshaping how users engage with paid content. This data-driven guide explores what’s working, what’s not, and how to adapt your ad strategy for better performance, visibility, and ROI.

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  • June 13, 2025

Search vs Social ROI: Which Channel Delivers More Value?

Search vs social ROI is a key debate in digital marketing. This article compares SEO, PPC, and social media performance to help you allocate budget wisely and generate stronger results across the funnel.

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  • PPC
  • June 13, 2025

Display Ad Performance: Is It Still Worth the Investment?

Is display advertising still worth it? This data-packed guide explores current trends in display ad performance—revealing ROI benchmarks, platform comparisons, and optimization tips to help you run smarter, more profitable campaigns.

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channel-mix-strategies

Channel Mix Strategies: What the Latest Data Tells Us

Want to make your marketing work harder? This guide explores data-backed channel mix strategies—from video to AI to multichannel integration—that maximize reach, boost ROI, and align with modern consumer behavior.

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ineffective marketing cost

Ineffective Marketing Cost: Hidden Drains on Your ROI

Ineffective marketing doesn’t just waste your budget—it chips away at ROI through hidden costs like misaligned content, poor targeting, and mismanaged ad spend. Learn how to identify the warning signs and fix the leaks in your strategy.

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Trends in How People Research Products Online

Trends in How People Research Products Online

Consumer research habits are evolving fast. Discover the latest trends in how people find, evaluate, and compare products online—and how marketers can stay ahead.

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What the Data Says About Multi-Channel Marketing Performance Feature Image

What the Data Says About Multi-Channel Marketing Performance

Is your multi-channel strategy delivering results? Explore data-backed insights on how different channels perform together—and how to improve ROI across the funnel.

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About Clicks, Views, or Conversions? What Marketing Metrics To Track in 2025

Not all metrics are created equal. Learn which performance indicators—clicks, views, or conversions—truly reflect success in 2025 and how to align them with your goals.

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The Platforms That Dominate Consumer Attention in 2025

Where are consumers really spending their time in 2025? Explore the leading platforms capturing attention—and what marketers need to know to meet audiences there.

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