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The Most Overused and Underrated Channels in Marketing Today

Are you investing in the right channels? Discover which marketing platforms are overhyped—and which underrated gems could give you a competitive edge in 2025.

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Paid Media VS Organic

Paid Media vs. Organic: Where the Budget Goes and Why

Confused about where to invest your marketing dollars? Explore the pros, cons, and ROI of paid media vs. organic strategies—and how to strike the right budget balance.

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What the Stats Say About When and Where to Publish Content

Want to boost engagement? Discover the best days, times, and platforms to publish content, backed by the latest statistics and actionable insights.

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Brand Discovery in 2025: How Consumers Find Brands (And What Marketers Still Miss)

Explore the evolving landscape of brand discovery in 2025. Learn how consumers find new brands and uncover the key insights marketers are still missing.

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Performance Benchmarks for Organic vs Paid Digital Marketing

In today’s competitive digital landscape, understanding the nuances of “organic vs paid marketing performance” is crucial for business success. While paid campaigns offer immediate visibility, organic strategies build trust and long-term value. By integrating both approaches—leveraging paid search for quick wins and SEO for sustainable growth—businesses can maximize ROI and connect with audiences more effectively at every stage of the funnel.

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  • May 27, 2025

Repurposing Content Across Channels: What the Stats Suggest

Content repurposing helps B2B marketers extend content life, reach new audiences, and boost ROI. Short-form mobile videos and strategic blog-email integration are key to maximizing engagement and lead generation.

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AI and Automation in Email Marketing: Adoption and ROI Insights

Is your email marketing strategy as smart as it could be? In an era where marketing budgets are under constant scrutiny, maximizing return on investment is more critical than ever. Many businesses are turning to AI and automation to boost their email marketing performance. But how effective are these technologies, really? The numbers speak volumes. From enhanced personalization to streamlined processes, AI and automation are revolutionizing how marketers approach email campaigns.

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What Works in B2B Email Marketing: Formats, Frequency, and Follow-Up

Are you leveraging email to its full potential in your B2B strategy? With longer purchase cycles and more decision-makers involved, email marketing must adapt. Discover the latest statistics, strategies, and tools that help marketers personalize campaigns, automate outreach, and boost engagement. From the rise of newsletters to the power of behavioral segmentation, this guide offers actionable insights to elevate your B2B email performance.

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Benchmarks for Content Marketing Performance by Channel

With so many formats and channels to choose from, it’s hard to know what truly works. What content drives ROI? What formats do buyers prefer? This article breaks down the latest B2B content benchmarks—from video and blogs to SEO and social trends. Discover what resonates most with decision-makers and how to tailor your strategy for real impact.

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