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Learn about the fundamentals of digital marketing, tips for improving your online visibility, and answers to your most asked questions.

AI and Automation in Email Marketing: Adoption and ROI Insights

Is your email marketing strategy as smart as it could be? In an era where marketing budgets are under constant scrutiny, maximizing return on investment is more critical than ever. Many businesses are turning to AI and automation to boost their email marketing performance. But how effective are these technologies, really? The numbers speak volumes. From enhanced personalization to streamlined processes, AI and automation are revolutionizing how marketers approach email campaigns.

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May 27, 2025

What Works in B2B Email Marketing: Formats, Frequency, and Follow-Up

Are you leveraging email to its full potential in your B2B strategy? With longer purchase cycles and more decision-makers involved, email marketing must adapt. Discover the latest statistics, strategies, and tools that help marketers personalize campaigns, automate outreach, and boost engagement. From the rise of newsletters to the power of behavioral segmentation, this guide offers actionable insights to elevate your B2B email performance.

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May 27, 2025

Benchmarks for Content Marketing Performance by Channel

With so many formats and channels to choose from, it’s hard to know what truly works. What content drives ROI? What formats do buyers prefer? This article breaks down the latest B2B content benchmarks—from video and blogs to SEO and social trends. Discover what resonates most with decision-makers and how to tailor your strategy for real impact.

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May 27, 2025

How B2B Marketers Approach Personalization Across Channels

AI is transforming B2B marketing through personalization, smarter targeting, and faster content creation. Over 60% of marketers use it for product suggestions, content, and chatbots, leading to higher engagement and growth. Success depends on using AI across channels with a clear, human-centered strategy.

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May 27, 2025

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  • SEO
  • August 30, 2023

How to Choose Reliable SEO Services for Online Success

We know the scenario. You just built a beautiful website for your company, putting a lot of money and effort into making your online storefront stand out. Now you see that no one is visiting your website and realize you need SEO help. But how to find reliable SEO services? Let’s dive in and discover how you can find the best partner to help your business thrive in the digital realm. A website without proper SEO is like a beautifully designed storefront hidden on a quiet street. It may be visually appealing, but without SEO, it lacks the foot traffic necessary to attract customers and make sales. Just as foot traffic brings visibility and customers to a physical store, the proper SEO tactics will drive organic traffic to your business’s website, increasing its visibility and bringing in potential customers.

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  • SEO
  • August 4, 2023

The Ultimate Guide to SEO Landing Pages for a Stronger Online Presence

Are you tired of pouring time and resources into creating landing pages that aren’t converting? In this guide to SEO landing pages, we will unlock the secrets to creating landing pages that not only rank high in search engine results but also drive conversions. Whether you’re a startup looking to establish your online presence, or an established company wanting to boost your conversion rates, this article is designed to equip you with the knowledge and strategies needed to succeed in the competitive digital landscape. So, are you ready to take your landing page game to the next level? Let’s get started!

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  • SEO
  • June 27, 2023

Enterprise SEO Audit Step-by-Step Guide

Search engine optimization helps your site rank high for relevant terms in the SERPs (search engine results page). Considering that 53% of all traffic comes from organic search, having your SEO strategy on point is vital for the performance of your site (and your business). But when it comes to enterprise websites comprising hundreds if not thousands of pages, tracking if every single page is optimized can become a very tricky task. Here’s where enterprise SEO audit comes in to help you identify and fix all underperforming pages and improve your rankings. Let’s dive in and explore how to do an enterprise SEO audit and other related FAQs.

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  • SEO
  • June 12, 2023

How Powerful Cannabis SEO Services Can Accelerate Your Company’s Success

With multiple states recently legalizing medical and recreational marijuana over the past decade—and more to come—the cannabis industry has experienced exponential growth, and there are no signs of slowing down! This progress has led to a significant surge in demand for cannabis products and a substantial increase in cannabis companies and owners trying to capitalize on a projected 40.1-billion-dollar U.S. industry (by the end of 2030).

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Cannabis Email Marketing: Best Practices & Platforms

There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average). So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships. However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.

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Website Marketing 101: 7 Effective Strategies to Promote Your Website

Do you want to boost sales? Increase your reach? Get high quality leads? Your website is your virtual storefront, so it’s crucial to ensure that it informs, educates, and sells your products or services effectively. As such, a website needs to aid a smooth customer journey, be intuitive and user-friendly, and support all your marketing initiatives effortlessly. But marketing a website can be a challenging task as there are a number of things you can do. To help you promote your website, we’ve compiled a list of the most effective marketing strategies for websites and some important FAQs.

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Growing Green: Your Effective Dispensary Marketing Plan

With the legalization of cannabis reaching more and more states, the cannabis industry has been more than just booming, it’s more on the scale of a big bang! In fact, according to Grand View Research, the U.S. cannabis market is projected to expand at a 14.2% CAGR (compound annual growth rate) between 2023 and 2030, culminating in a valuation of USD 40.1 billion by the end of 2030. This is great news for anyone looking to get a foot in the industry. However, this also means cannabis businesses will be up against some strong competition – all while still needing to navigate and abide by the minefield of state regulations and advertising policies of the industry.

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Chat GPT and Copywriting: A Match Made in Heaven or a Threat to Human Creativity?

ChatGPT didn’t just disrupt industries since its official release in 2022; it put them into a complete state of perplexity, and not many were more concerned about the future of their craft than copywriters. Many a copywriter has, at some point or another, wished that there could be someone or something to secretly do their job for them (and for free). But now that this “something” exists, we’re unsure whether this is the AI friend we’ve been dreaming of or a foe that could render the vast majority of copywriters obsolete – talk about being careful what you wish for.

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  • SMM
  • February 13, 2023

Social Media Community Management: Humanize Your Brand

While over 4.26 billion people are on social media, over 33% of adults experience loneliness. So, why do people feel more disconnected even though they are part of a highly connected digital society? While it is easier than ever to communicate online with anyone all over the world, there is one missing component – the feeling of belonging to a community.

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