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Stay Ahead of the Latest Marketing Trends

Learn about the fundamentals of digital marketing, tips for improving your online visibility, and answers to your most asked questions.

Are Marketers Targeting Too Broadly? What the Stats Suggest

Learn why marketers in 2025 are moving away from broad targeting toward smarter, data‑driven segmentation. Discover how SEO, PPC, and content marketing deliver higher ROI, reduce wasted spend, and connect with the right audiences at the right time for sustainable growth.

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July 23, 2025

The New Benchmarks for Top-of-Funnel Efficiency

Discover the latest top‑of‑funnel benchmarks for 2025 and learn how blogs, video marketing, PPC, and AI personalization are reshaping early‑stage engagement. Explore proven tactics to expand your reach, attract qualified leads, and build a stronger pipeline in an increasingly competitive digital landscape.

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July 23, 2025

Marketing Budget Planning in Uncertain Times: What the Data Recommends

Explore key trends shaping marketing budget planning in 2025. Uncover data‑backed insights to allocate spend and maximize ROI effectively.

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July 23, 2025

Digital Campaign Complexity: How Many Touchpoints Are Too Many?

Explore key digital campaign touchpoint benchmarks for 2025. From marketing automation to PPC insights, uncover data‑driven strategies to drive engagement.

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July 23, 2025

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  • SEO
  • August 4, 2023

The Ultimate Guide to SEO Landing Pages for a Stronger Online Presence

Are you tired of pouring time and resources into creating landing pages that aren’t converting? In this guide to SEO landing pages, we will unlock the secrets to creating landing pages that not only rank high in search engine results but also drive conversions. Whether you’re a startup looking to establish your online presence, or an established company wanting to boost your conversion rates, this article is designed to equip you with the knowledge and strategies needed to succeed in the competitive digital landscape. So, are you ready to take your landing page game to the next level? Let’s get started!

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enterprise-seo-audit-guide-featured
  • SEO
  • June 27, 2023

Enterprise SEO Audit Step-by-Step Guide

Search engine optimization helps your site rank high for relevant terms in the SERPs (search engine results page). Considering that 53% of all traffic comes from organic search, having your SEO strategy on point is vital for the performance of your site (and your business). But when it comes to enterprise websites comprising hundreds if not thousands of pages, tracking if every single page is optimized can become a very tricky task. Here’s where enterprise SEO audit comes in to help you identify and fix all underperforming pages and improve your rankings. Let’s dive in and explore how to do an enterprise SEO audit and other related FAQs.

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cannabis-seo-to-increase-sales-featured
  • SEO
  • June 12, 2023

How Powerful Cannabis SEO Services Can Accelerate Your Company’s Success

With multiple states recently legalizing medical and recreational marijuana over the past decade—and more to come—the cannabis industry has experienced exponential growth, and there are no signs of slowing down! This progress has led to a significant surge in demand for cannabis products and a substantial increase in cannabis companies and owners trying to capitalize on a projected 40.1-billion-dollar U.S. industry (by the end of 2030).

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Cannabis-Email-Marketing-Guide-featured

Cannabis Email Marketing: Best Practices & Platforms

There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average). So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships. However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.

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Website Marketing 101: 7 Effective Strategies to Promote Your Website

Do you want to boost sales? Increase your reach? Get high quality leads? Your website is your virtual storefront, so it’s crucial to ensure that it informs, educates, and sells your products or services effectively. As such, a website needs to aid a smooth customer journey, be intuitive and user-friendly, and support all your marketing initiatives effortlessly. But marketing a website can be a challenging task as there are a number of things you can do. To help you promote your website, we’ve compiled a list of the most effective marketing strategies for websites and some important FAQs.

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Growing Green: Your Effective Dispensary Marketing Plan

With the legalization of cannabis reaching more and more states, the cannabis industry has been more than just booming, it’s more on the scale of a big bang! In fact, according to Grand View Research, the U.S. cannabis market is projected to expand at a 14.2% CAGR (compound annual growth rate) between 2023 and 2030, culminating in a valuation of USD 40.1 billion by the end of 2030. This is great news for anyone looking to get a foot in the industry. However, this also means cannabis businesses will be up against some strong competition – all while still needing to navigate and abide by the minefield of state regulations and advertising policies of the industry.

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chat-gpt-and-copywriting-a-match-made-in-heaven-or-a-threat-to-human-creativity

Chat GPT and Copywriting: A Match Made in Heaven or a Threat to Human Creativity?

ChatGPT didn’t just disrupt industries since its official release in 2022; it put them into a complete state of perplexity, and not many were more concerned about the future of their craft than copywriters. Many a copywriter has, at some point or another, wished that there could be someone or something to secretly do their job for them (and for free). But now that this “something” exists, we’re unsure whether this is the AI friend we’ve been dreaming of or a foe that could render the vast majority of copywriters obsolete – talk about being careful what you wish for.

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  • SMM
  • February 13, 2023

Social Media Community Management: Humanize Your Brand

While over 4.26 billion people are on social media, over 33% of adults experience loneliness. So, why do people feel more disconnected even though they are part of a highly connected digital society? While it is easier than ever to communicate online with anyone all over the world, there is one missing component – the feeling of belonging to a community.

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How To Improve ROI In Digital Marketing

How to improve ROI in digital marketing. That’s always the big question. No one really wants to spend money on a fruitless investment, right? Marketing without calculating your ROI is like playing a professional sports match without keeping score. It only causes a lot of wasted energy and confusion.

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